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Make your social media strategy meet your business goals Part 2: What are your consumers saying?

adaptive, (Nov 27, 2013)

Understand the sentiment of your consumer’s conversation and how this is impacting brand reputation is now vital for all corporations

The Wednesday Update including: who is tweeting, the impact of Facebook on search marketing and how Facebook are going to standardise their analytical metrics.

Nick Johnson, (Nov 27, 2013)

Who is tweeting, the impact of Facebook on search marketing and how Facebook are going to standardise their analytical metrics.

The Wednesday Update including: Socialisation of fashion, ad campaign tracking and ROI, plus how the social media landscape looks in 2013

Nick Johnson, (Nov 20, 2013)

The socialisation of fashion, ad campaign tracking and ROI, plus how the social media landscape looks in 2013

Practitioner Interview: Price B. Floyd, Vice President of Communications Internal Comms and Global Digital Strategy, BAE Systems

adaptive, (Nov 20, 2013)

Price B. Floyd, Vice President of Communications Internal Communications and Global Digital Strategy, BAE Systems.

Make your social media strategy meet your business goals Part 1: Determine the value and set clear objectives

adaptive, (Nov 20, 2013)

It’s important to have a social media presence, but is it meeting your business goals? Here’s how to make sure it does.

4 future marketing trends for big brands in 2014 - and how we cover them at Incite:West

nickjohnson, (Nov 19, 2013)

The Incite Summits we run are different to most conferences. As well as bringing together an unrivaled speaker list, and a very strong set...

Unmetric Guest Blog: How Brands are Leveraging LinkedIn as a Publishing Platform

Anonymous, (Nov 19, 2013)

Unmetric share their insight on how brands are utilizing the power of Linkedin as a source for content and analysis

Unmetric Guest Blog: Top Social Media Campaigns From October 2013

Anonymous, (Nov 18, 2013)

There was more to this October than Halloween

10 Social Media Marketing Ideas From Big Brands

adaptive, (Nov 15, 2013)

Rohit Bhargava, chairman at the 2013 Corporate Social Media Summit San Francisco, shares some of the key ideas discussed at the Summit

Practitioner Interview: Peter Farrell, Director, Social Media & Marketing, QVC, Inc.

adaptive, (Nov 13, 2013)

Peter Farrell, Director, Social Media & Marketing, QVC, Inc.

Instagram ads: Another potential blind spot?

adaptive, (Nov 13, 2013)

Ads on Instagram are here. Marketers now have a new channel to engage with customers, but care should be taken to avoid ad blindness

Hit Them When They’re Listening

Conference Recording, (Nov 12, 2013)

Wednesday Update including: social login and e-commerce, marketers lament Twitter and why to avoid too many Likes

adaptive, (Nov 12, 2013)

Social login and e-commerce, marketers lament Twitter and why to avoid too many Likes

Aspect Guest Blog: Ovum Research Supports Best Practices for Social Customer Service

adaptive, (Nov 6, 2013)

When an unhappy customer posts a complaint or raises an issue on Twitter, Facebook or any other social media channel, what kind of response is that customer expecting?

The Wednesday Update including: Google+ gets visual, marketers continue to embrace social but Facebook continues to disappoint

adaptive, (Nov 6, 2013)

Google+ gets visual, marketers continue to embrace social but Facebook continues to disappoint

Practitioner Interview: Katherine Smith, Director of Social Media & Commerce, Petco

adaptive, (Nov 6, 2013)

Katherine Smith, Director, Social Media & Commerce, Petco

How to integrate mobile into social media strategies Part 3: Boost engagement through consistent integration

adaptive, (Nov 6, 2013)

You may have the perfect strategies and the best social media campaigns, but if you don’t integrate and stay consistent, engagement will be lost

Press release: Pfizer, McDonald’s, Mclaren, Redbull, Barclaycard plus many others to meet in London

Liam Dowd, (Nov 1, 2013)

Over 100 top level social media professionals will gather in London on December 4-5 at the upcoming Corporate Social Media Summit Europe

Practitioner Interview: Toni Jones, Social Media Director, U-Haul International

adaptive, (Oct 29, 2013)

Toni overseas all U-Haul social media initiatives including content development and customer support.

Wednesday Update including: teens abandoning Facebook? New social engagement stats and the continued rise of video content

adaptive, (Oct 29, 2013)

Teens abandoning Facebook? New social engagement stats and the continued rise of video content

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