By adaptive - June 30th, 2016

Rob Sorensen, Chief Marketing Officer at LensCrafters, shares insight on how the company has reinvigorated the in-store experience, tying it closer to the digital version via new software and services, to understand the customer better and drive higher co

● Driving business transformation: Learn how Rob and his team at LensCrafters are building personalization into each step of the customer journey. ● The best use of personalization: Make the customer journey more individualized and responsive to specific needs. ● Digital, personalized: Leverage new digital technologies for a better brand experience. LensCrafters, Rob Sorensen, Senior Vice-President, Marketing and Omni For more insight on the future of marketing - from 60 major brands, and covering personalization, content, storytelling and marketing attribution, check out the Incite Marketing Summit East 2016!

Please login to view video - or subscribe here

This video is available to access for subscribers to the Incite On Demand Service. To learn more, click here

and for a free two-week trial, click here.

comments powered by Disqus