By adaptive - June 30th, 2016

Jennifer Corbett, VP of Audience Development and Marketing at Discovery Communications, shares how the broadcaster customizes their content for consumption via social channels.

● Content Customization: Learn how Discovery Digital garners 300M video views per month across social media platforms - including Facebook, Instagram, Snapchat and YouTube – with a customized strategy. ● Audience Behavior: Viewers may demonstrate different behaviors and preferences by platform, but your social/mobile/video audience is one in the same. ● Holistic Strategy: Better understand content consumption to achieve your goals, using the strengths of each social platform to deliver a comprehensive strategy. Discovery Communications, Jennifer Corbett, Vice-President, Audience Development and Marketing For more insight on the future of marketing - from 60 major brands, and covering personalization, content, storytelling and marketing attribution, check out the Incite Marketing Summit East 2016!
comments powered by Disqus