By adaptive - December 4th, 2015

YP's Heather Sears discusses her experience in mobile marketing as it has grown from an idea, to a good idea, to a crucial part of almost every marketer's strategy.

Mobile Isn’t the Future—It’s the Present: Your audience already spends more time on mobile than in front of the TV. Make sure you’re reaching them. Update Your Marketing to Stay Relevant Over Mobile: Move more quickly to meet the needs of constantly connected customers, and create content that is intuitive and mobile-friendly. Learn More About Your Customers Than Ever Before: Measure where, when, and how your customers engage with your brand over mobile to increase its effectiveness. YP, Heather Sears, Vice-President, Marketing Moderator: Tobi Elkin, Journalist and Digital Content Creator

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