Customer Experience

There was more to this October than Halloween. As tens of thousands of brands rolled out hundreds of campaigns and thousands of micro content pieces, we at Unmetric managed to pull out the most interesting and engaging of these across multiple social networks. Here is a quick look in to what happened on social in October. 

 

Pepsi gained over 11 million fans making it the brand that added the most new fans. On the other hand, BBM, thanks to the release of its messenger app for Android and iOS, experienced an astounding fan growth rate of 1,150%. In terms of content, two of DeKuyper posts made it to our list of most engaging posts. Though Travelzoo posted more updates around deals, what engaged best with its fans were contests and brand news. KLM’s response rate sets the benchmark for customer service on Facebook; the brand replied to over 97% of its Fan Posts all in an average of one hour and fifty four minutes. 

 

It looks like no one has been able to master Twitter quite like Twitter itself. The official handle added 1.6 million new followers in October. Job and career handles of many brands and newspapers seem to be the most prolific tweeters, especially JPMorganChase Jobs that tweeted over 10,000 times in the month and Huffington Post closely followed with 9,077 tweets. JetBlue’s #TrickOrTweet promo triggered a spike in the mentions whereas MAC Cosmetic’s #RiRiHeartMAC brought in the highest engagement for the brand. 

 

It wasn’t a surprise when the Ellen DeGeneres Show channel added 156 million new views, nor was it a shock when two of GoPro’s videos made it to our top 4 videos for the month. The Insurance brand that overtook all competitors on YouTube was GEICO whereas it was Expedia that stood out in the Travel sector.

 

Take a deeper dive and find out about other successful campaigns such as McDonald’s #MightyWings, Samsung Mobile’s #TogetherWeRise and many others in Unmetric’s November edition of the Social Media Shakedown.