By adaptive - October 23rd, 2013
September was a good month for many brands in the world of social. We sieved through thousands of brands on Facebook, Twitter and YouTube to identify the top performing brands.
Here are some of the stars of the month:
On Facebook, Samsung added 2.8 million new fans becoming the brand to add the most fans whereas Pacific Life experienced a growth of 451% (yes, you read it right). The most engaging posts though came from brands like Munchkin and Northwestern Mutual. In terms of campaigns, Heineken’s #Dropped worked very well and the #AllAccessKors was what every Michael Kors’ fan could talk about. T-mobile blew everyone’s mind with their astounding reply rate- they replied to 96.5% of fan initiated conversation all in an average of an hour and 13 minutes.
The scene on Twitter was much different. It looks like all other social networks haven’t been shy in embracing the competition and have mastered this social network. The brands to add the most followers were Instagram and Twitter on Twitter (again, yes, you read that right). The brand to tweet prolifically was Huffington Post followed by the career handles of several large financial brands in the US (who said anything about a slow down?). What seemed to work for Victoria’s Secret, apart from their stunning models, was their #vsfashion with the best engagement. Pizza Hut did their best to ramp up their customer service as they replied to over 13,000 tweets in an average of 75 minutes per tweet.
Moving on to YouTube; Machinima’s channel raked the most new views followed by T-Mobile. The top videos though came from Motorola, Dior, Sony Xperia and Chipotle. Sony, Motorola and Dior’s top video was a product promotion whereas Chipotle’s video was about their new free app.
Check out the whole report to find out the about the super cool things that other brands did in the month:
All data has been compiled and analyzed from the Unmetric platform which tracks dozens of metrics to enable brands to benchmark themselves against competitors and their industry sector.