Nancy Bhagat, Chief Marketing Officer for TE Connectivity shows how the B2B tech firm have embedded digital thinking across the organization.
● Remain relevant: To keep up with the pace of change takes more than top-down demands, you need a change in mindset and culture that starts from the bottom up. ● Lean, agile, and results-oriented: Make necessary changes to how you train, manage, and promote across your organization to adapt to new demands and challenges. ● Actionable advice: Whether you’re an online-only startup, or you have entire departments that still send faxes, Nancy will walk you through the steps she’s found most successful for training and championing a digital approach. TE Connectivity, Nancy Bhagat, Chief Marketing Officer (Consumer Solutions) For more insight on the future of marketing - from 60 major brands, and covering personalization, content, storytelling and marketing attribution, check out the Incite Marketing Summit East 2016!By adaptive - June 30th, 2016
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