By adaptive - June 30th, 2016

Andrew Strolin, Vice-President of Marketing for Nature's Bakery, shares his experience leading the first sponsorship the company did and why the somewhat surprising pairing of motorsport and health bars worked.

● Build a partnership strategy to stand out: Learn how to evaluate the right partnership for your brand, and why NASCAR and Danica were the right fit for Nature’s Bakery. ● Succeed as a challenger: Get firsthand case examples on how to educate and engage a whole new audience to increase sales. ● Get exclusive insights: Be the first to hear the results and takeaways of this ongoing partnership’s initial campaign. Nature’s Bakery, Andrew Strolin, Vice-President, Marketing For more insight on the future of marketing - from 60 major brands, and covering personalization, content, storytelling and marketing attribution, check out the Incite Marketing Summit East 2016!
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