Use social data to create enlightening and actionable insight
Learn how to amalgamate, link and then process your wealth of social data to generate actionable insight which will positively influence future business decisions Consolidate your social listening and data analytics processes to generate a 360 degree understanding of your consumer Get ahead of the curve - discover ‘predictive analytics’: Effectively analyse your data sets in order to get an early read of things. Use this insight to direct and refine your strategy Speakers include: Katie Richman, Director of Social Media strategy and Social Product Development, ESPN Toni Jones, Social Media Director, U-haul International Natanya Anderson, Director of Social Media and Digital Marketing, Whole Foods Gemma Craven, Executive Director, Strategic Markets, Spredfast Sean Doherty, Director of Digital and Social Media Engagement, NASCAR Session Moderator: Evan Shumeyko
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