Brand Management

Measuring Matters

David Howell, (Feb 11, 2015)

New research that focuses on Irish marketers speaks volumes about how all corporations need to enhance their use of measurement and tracking across all their social media activity.

Going Global

David Howell, (Jan 28, 2015)

Social media marketing needs to move onto a global stage and take into consideration the cultural differences that exist to ensure each message reaches its full potential.

The USM News Roundup: Latest Social Media News

Liam Dowd, (Jan 21, 2015)

What’s your marketing roadmap for this year? Losing interest in social media. And who is catching YouTube to dominate social media video?

Retargeting Matters

David Howell, (Jan 21, 2015)

Retargeting in 2015 will become more understood and play an increasingly central role in a holistic approach to social media marketing.

Six insights from 2014 that will revolutionize your 2015 strategy

Monique Craig, (Jan 20, 2015)

6 social media research insights that should not be ignored

The State of Marketing Leadership

David Howell, (Jan 15, 2015)

As corporations enter a new year, CMOs will be tasked with developing their business’ marketing strategies. Increasingly this will mean evolving their customer touchpoints especially across social media networks.

The USM News Roundup: Latest Social Media News

Liam Dowd, (Jan 14, 2015)

Why personalisation will dominate social media in 2015. Facebook’s lead with none profit organisations and multiple social media usage.

Who is Using Social Media?

David Howell, (Jan 14, 2015)

The latest research from Pew reveals that social media continues to expand its influence.

The top 5 most read articles of 2014

Liam Dowd, (Jan 7, 2015)

Find out which articles generated the most interest among our global readership in the past year

Social Super Spenders

adaptive, (Jan 7, 2015)

Reaching consumers via social media means understanding how their social activity is just one component of shopping behaviour.

The Truth About Content Marketing

adaptive, (Jan 7, 2015)

Content is king they say, but the latest benchmarking report suggests social media continues to be a difficult space to understand.

The USM News Roundup: Latest Social Media News

Liam Dowd, (Jan 7, 2015)

Why email ranks top with Internet users not social media. Reddit reports record breaking year and how major industry post on Facebook.

How to choose the right niche social media network: Part 3: Finding the niche that fits your brand

adaptive, (Dec 17, 2014)

Finding the right niche networks for your corporation needs careful planning and foresight

The USM News Roundup: Latest Social Media News

Liam Dowd, (Dec 17, 2014)

Why social media networks are under attack. US digital media snapshot for 2015, and digital marketing trends for next year.

That Was the Year That Was

adaptive, (Dec 17, 2014)

As 2014 comes to a close, how has corporate social media developed over the last year?

Harnessing niche social to build a brand

adaptive, (Dec 10, 2014)

Engage with customers in their specialised spaces to build richer brand relationships and loyalty

Social Media Marketing Trends for 2015

adaptive, (Dec 10, 2014)

With 2015 approaching, what trends, channels and opportunities should corporations have on their roadmaps?

The USM News Roundup: Latest Social Media News

Liam Dowd, (Dec 10, 2014)

Which video ad tops the charts this year? Social advertising growth and the power of video ads now autoplaying on Facebook

The USM News Roundup: Latest Social Media News

Liam Dowd, (Dec 3, 2014)

How social are marketers? The top-50 Klout retailers. Visual marketing across Pinterest and how to develop internal social communications across your corporation.

How to choose the right niche social media network: Part 1

adaptive, (Dec 3, 2014)

Niche social networks look set to be the next social space where brands can engage with customers

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