Brand Management

Against Humanizing Your Brand

Nick Johnson, (Jun 24, 2015)

“It’s Cool When a Corporation Tweets Like a Teenager. It Makes Me Want to Buy the Corporation’s Products”

Storify: Top Tweets from #CSMNY 2015

Liam Dowd, (Jun 19, 2015)

Here's a selection of the top tweets from the Summit

The Incite Group News Roundup

David Howell, (Jun 19, 2015)

Auto play video on Twitter, why brand persona is lacking in corporations, and YouTube Gaming channel coming soon

Employee Advocacy: Harness your employees for greater innovation and engagement

Conference Recording, (Jun 15, 2015)

Moreover, when employees share something with their social networks, it has 20 times more reach that typical brand sharing. It is time to...

Case Study Going Global with Social

Conference Recording, (Jun 15, 2015)

Hear from: BAE Systems, Vice-President, External Communications, Brian Roehrkasse BAE Systems, Head of Digital Communication, Dean...

Case Study - Cleanliness & Clarity

Conference Recording, (Jun 15, 2015)

Hear from: United Nations, Social Media Team Leader, Nancy Groves Nexgate, Vice-President & GM, Devin Redmond Thomson...

Case Study - Social Media Education

Conference Recording, (Jun 15, 2015)

Hear from: Richard Margetic, Director of Social Media at Intuit, on how to get: Get senior leadership on board: Pacify potential fears,...

Social Infrastructure: Be nimble, collaborative, and consistent

adaptive, (Jun 15, 2015)

To maximize the impact of social, every department must be included, and pulling in the same direction. In this session, hear how to move away...

Impact Measurement: Refine your social performance to drive better results

Conference Recording, (Jun 15, 2015)

Hear from: Microsoft, Director Community and Social Support, Marc Schwartz Comcast, Executive Director, Digital Media Outreach &...

Make Your Brand Stand Out

Conference Recording, (Jun 15, 2015)

Learn how to: Achieve customer consistency through a “single customer view”: Synthesize cross-channel information to equip your...

Storytelling Throught Social

Conference Recording, (Jun 15, 2015)

For more insight on content marketing, check out the Incite Marketing Summit - the best brand-focused marketing conference in 2016! Hear...

Deepen and Prolong your Engagement with the 5 C's of Content Curation

Conference Recording, (Jun 15, 2015)

Hear from: Hormel Foods, Manager, Digital Communications, Grant Wright FamilyShare Network, General Manager, Saul I....

Perfecting a Truly Multi-Channel Approach for Live Events

Conference Recording, (Jun 15, 2015)

In the first six months of 2015, NBC Sports Group has broadcast Super Bowl XLIX, a memorable Triple Crown run, the English Premier League, the...

Social Data: Derive actionable insight to make smarter decisions…all the time

Conference Recording, (Jun 15, 2015)

In this session hear how to filter through your sea of data to generate actionable insights that will drive your business forward. Learn how...

Social Media and the Customer Journey

Conference Recording, (Jun 15, 2015)

To thrive in a world of ever-increasing competition and heightened customer-expectation, your customer must take center-stage of your social and...

Social Media as a Foundation for Long-term Growth

Conference Recording, (Jun 15, 2015)

Social Businesses recognize the evolving relationship between social media and their over-arching business goals. In this session, hear from leading...

The Year in Marketing In Numbers [Infographic]

Mark Kersteen, (Jun 10, 2015)

Check out summation of all things marketing in this handy infographic!

How Better Measurement Will Change Marketing

Mark Kersteen, (Jun 10, 2015)

There is a divide within organizations and marketing departments, but it’s quickly going away. This is the divide between what is quantifiable, and what isn’t.

The Future of the Brand/Agency Relationship

Mark Kersteen, (Jun 10, 2015)

We spot trends. We can’t help it. We talk to marketers, we follow the industry, and we see them coming. The changing relationship between brand marketers and external agencies has been on our radar for a while. Recently, we’ve seen some interesting developments.

Being Lazy on Social Can Tank Your Brand Image

Catherine Mitchell, (Jun 9, 2015)

Whether a household name or an up-and-coming business, having a good social media presence can make the difference between long-term survival and short-term failure.