Brand Management
Mark Kersteen, (Feb 17, 2016)
Social data provides an unrivalled opportunity to gain an in-depth view of your customer, and to develop actionable insights to feed back into your strategy.
Mark Kersteen, (Feb 17, 2016)
We’re going to be getting a lot closer to the customer...
Brynn Smith-Raska, (Jan 27, 2016)
We recently sat down with Brett to get his advice and hear his personal experiences with programmatic.
Matt Pigott, (Jan 25, 2016)
Things are heating up in the realm of personalized marketing.
Matt Pigott, (Jan 20, 2016)
In our fifth annual State of Corporate Social Media report, wherein we polled over 1,100 social media and marketing professionals, we’ve noticed some interesting developments.
Mark Kersteen, (Jan 20, 2016)
At Incite Summit: East, we were fortunate enough to hear some truly thought-provoking discussion from industry leaders about their brand and marketing strategies.
adaptive, (Dec 9, 2015)
Use Data Everywhere: Make customer information easy to access and parse, so that you make consulting it an easy habit to adopt. See Where Your...
Mark Kersteen, (Dec 8, 2015)
The following is a summary of the session "Build Meaningful Connection with a Brand That Stands for Something" from Incite Summit: East.
adaptive, (Dec 7, 2015)
Actionable Lessons from Reinventing a Legacy Brand: Learn how Doug Zarkin went back to Pearle Vision’s core values to breathe new life into...
adaptive, (Dec 4, 2015)
Build Your Editorial Dream Team: Hire and train like a digital-first publisher. Staff your organization with the ‘technocreative’ talent...
adaptive, (Dec 4, 2015)
Why Should Customers Share Their Data? Personal information increasingly comes with the expectations of better value or personalization - make...
adaptive, (Dec 4, 2015)
Mobile is No Longer Optional if You Want Your Marketing to Succeed: Hear the latest research into how customers are engaging with mobile, and get the...
adaptive, (Dec 4, 2015)
Every Brand is On Social: Whether you have a presence on social or not, people are going to talk about you. Be ready. Crisis Control: Put the...
adaptive, (Dec 4, 2015)
Taking your brand into a new market. Building awareness, affinity and new advocates : Hunter Hoffmann talks about how a well-known and respected 100...
adaptive, (Dec 4, 2015)
Experience and Brand are One and the Same: Donna shares how to build the principles of your brand into every step of the customer journey to create a...
Conference Recording, (Nov 27, 2015)
In the session, hear how to assess your customer landscape to become more personalized and pro-active, and thus meet customer demands: -...
Conference Recording, (Nov 27, 2015)
Hear from: Wells Fargo, AVP, Social Care Servicing Manager, Michael Dyogi Proofpoint (Nexgate Division), VP of Product Management, Dan Nadir
Conference Recording, (Nov 27, 2015)
In this session, hear how to use your customer information to maximize relevancy and success in their channel of choice. · Drive new...
Conference Recording, (Nov 27, 2015)
- Moreover, as brand loyalty continues to decrease, ensure your company truly understands your customer, so that you can consistently deliver...
Conference Recording, (Nov 26, 2015)
In this session, hear how to integrate such service into your day-to-day operations: · Personable and Agile Support: Engage with your...