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[T]he use of IT has been transformed by disruptive technologies including the cloud and mobile communications devices. And with the rise of social media, corporations should be developing a digital...
Hi all, In the run-up to the release of the 'State of Corporate Social Media 2012' briefing (get your advance copy here), I'm writing a series of blog posts based on some of the findings from ou...
Hi all, Hope everyone is well? Plenty of activity across the social web this week… Social media users rationalising their groups [P]romoting a corporation’s social media presence is now...
[U]sing social media as promotional collateral is of course an excellent idea, but the sheer amount of blatant sales messages is starting to put a lot of people off. Nobody believes in free iPads a...
[T]he American Family Insurance history is a remarkable story that started with a single idea. A struggling insurance salesman named Herman Wittwer believed a company could make money selling auto ...
Hi all, Hope everyone is well? Plenty of activity across the social web this week…
Dan Zucker, Social Media Manager, Autodesk Dan leads a cross-functional effort to operationalize social media at Autodesk. His work involves guiding the corporate social media strategy, creating t...
[L]aunched in November, Shopcade is the first-of-its-kind Facebook shopping application that has over 40 million products from over 20,000 brands within it. It has disrupted the f-commerce space as...
Hi all, Hope everyone is well? Plenty of activity across the social web this week… 15% increase in revenue with Facebook app [A]s the number of Facebook commerce apps grows, choosing the ...
Everybody gets criticized on social media. It’s common sense; sometime someone’s going to offer a review that’s less than complimentary. One hairdresser I knew had a laptop in his reception...Premium`
In the run-up to the release of the 2012 State of Corporate Social Media briefing, we will be publishing a series of selected highlights from the document. To find out more about the State of Corpo...
Hi everyone, I'm in the midst of writing up this year's State of Corporate Social Media briefing. One of the questions we ask is "Which 3 companies are best at using social media?". I've just...
Hi everyone, When we started Useful Social Media in late 2009, we did so in response to a gap in the market. After I started looking around at the opportunities companies had to learn social med...
This week we give you 9 key tips to make your Twitter account more engaging, insight on Ford's efforts to deliver better customer service over social media, M&S's foray into smart TV...
Hi all, Hope everyone is well? Plenty of news across the social web this week… LinkedIn and Twitter ad revenue will slow [A]ccording to a new report from eMarketer, the ad revenues of two...
A PR agency can deliver 50,000 new Facebook ‘likes’ but where did those potential customers come from? Can they be qualified? And can corporations base their marketing on this data? [F]acebo...
Hi all, Hope everyone is well? We've moved our weekly update and will be posting on a Wednesday from now on. So, onto the social news and analysis of the week! Tech companies need to be more...
The days of anything goes within the social media space are gone. Regulation and legislation now have a profound influence on your company’s social media policyIn the 1990s and early part of ...Premium`
Once considered commercial suicide, commerce on Facebook is becoming well established and could be your company’s most lucrative sales channel It’s a cliché, of course, but the speed with w...
Establishing that social media is good for contacting many customers en masse is easy. It can catch a lot of people and its appeal is broad. Except when it isn’t. Many businesses are finding t...