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The latest in our series of interviews with leading corporate social media practitioners brings us to Nick Cifuentes, Director of Global Social Media at Ancestry.com.
The content strategy across an organisation’s social media channels is often so far removed from the brand identity that it doesn’t even come close to being content royalty, much less king. Here’s how
In this week's Wednesday Update, we take a look at Facebook's new Graph Search product, take in two leading edge social media case studies from Panera Bread and Samsung, and finish up highlighting two
This week’s Wednesday Update looks back at 2012, forward to 2013 – and highlights the one massive, critical, huge trend you can’t avoid this year.
An infographic highlighting some key findings from our recent business intelligence report on social media for reputation preservation and crisis communications.
This is the third in our series of blog posts on the big marketing themes that emerged from an in-depth period of primary research with over 100 CMOs...
This is the second in our series of blog posts on the big marketing themes that emerged from an in-depth period of primary research with over 100...
In an exclusive interview with Thomas Messett, Global Editor in Chief of Social Media at Nokia - we look at how the Finnish technology giant has leveraged social's opportunities for business...
As companies adjust to an evolved marketing landscape, they need to produce content that is engaging, affordable, tied to brand strategy and accessible.
This is the first in our series of blog posts on the big marketing themes that emerged from an in-depth period of primary research with over 100 CMOs...
As corporations develop multiple marketing channels to reach new customer segments, affiliate marketing is moving through somewhat of a renaissance. Using members of your supply chain, or cultiv...
This week we cover increasing marketing personalisation, a How To on Foursquare, and some insight on how to ready yourself for social customer service. Hi all, Hope everyone is well? Plenty of a...
This week's Wednesday Update covers Twitter engagement metrics, how Facebook recommendations should fit into your marketing mix, and a look at brand adoption of Instagram. Read on!Hi all, Ho...
In the first of our campaign reviews, we look in detail at Coke Zero's recent social media Skyfall tie-up. Viral video and global brand links, but where is the social component? ...
Hi all, Hope everyone is well? Plenty of activity across the social web this week… Best Twitter brand profile designs [P]rojecting the right image across your business’ social media cha...
Hi all, Hope everyone is well? Plenty of activity across the social web this week… Best creative Twitter campaigns [T]witter continues to be used in increasingly creative ways across a nu...
Hi all, Hope everyone is well? Plenty of activity across the social web this week… Are fans engaging with your brand? [Y]our company may be happy with the number of Facebook fans its has,...
The concept of multi-channel marketing has been around for a number of years. What’s changed today is that social media has delivered to corporations a level of customer access that is unpreceden...
It is theoretically possible to know precisely what individual customers think about products or types of products. Are they fans of Macs or PCs; Galaxy or iPhone users; Kindle or paperback read...
Big data tells us more than we ever knew about customers: their attitudes, their preferences, their dislikes, their hopes and aspirations. But is that too much, when all we want to do is make a ...