All Latest Articles

Pick the Right Platform: Choosing the network that works best with your content

nickjohnson, (Apr 4, 2013)

Sorry about the MySpace reference Over at the Marketing Sherpa blog, Jonathan Greene gives his opinions on choosing which social platform is best...

Wednesday Update: The right platform for your content; How social is changing your organisation and NPR on a digital future

Nick Johnson, (Apr 3, 2013)

In this week's review of the week's big corporate social media stories, we look at picking the right platforms for your content, organisational changes wrought by social media's rise, and a lot more!

Ford's Scott Monty on how the car company leverages - and embeds - social media

adaptive, (Apr 3, 2013)

In this practitioner interview, we talk with Ford's "Global Digital and Multimedia Communications Manager", Scott Monty. We cover education, embedding, tools, management and more.

About 50% of what you know about customers is wrong

nickjohnson, (Apr 2, 2013)

Dispiriting news this week, according to a new survey from Enliken. Quick word of warning - only 116 people were actually surveyed, but the answers...

Trends, Predictions and Insight from Honda

adaptive, (Apr 2, 2013)

Simon Nicholson, Social Media Manager at Honda Motor Europe shares how to map your social structure for 2013.

Trends, Predictions and Best Practice with Tom Carusona, Senior Director Digital & Social Media at ARAMARK

adaptive, (Apr 2, 2013)

In this practitioner interview, we talk with Tom Carusona at ARAMARK on why content is king, the challenges for 2013 and what's next!

Don't ingore traditional marketing - integrate it with social campaigns

nickjohnson, (Mar 31, 2013)

It has become an increasing challenge for marketers - ensuring their social marketing efforts are tightly integrated with other marketing...

Wednesday Update: trust in your content; social business to business impact; India's social media scene

Nick Johnson, (Mar 27, 2013)

This week, we highlight three key stories from the world of corporate social media - a recent survey on consumer trust in branded content, Brian Solis on social business, and a look at social in India

The Art of Visual Social Media: Part 2: How to develop a visual social media strategy

adaptive, (Mar 27, 2013)

Visual content is taking the social media networks by storm. With video continuing to be popular, and the rise of Pinterest being nothing short of meteoric, how should you approach and measure visual?

Business to business social media explained: Using brand advocates in B2B social media marketing.

adaptive, (Mar 27, 2013)

In the last part of this series we look at how B2B organisations can find and nurture their brand advocates to deliver positive sentiment that can result in real-world sales.

Wednesday Update: Facebook LookAlike Audiences; Good News is Shared News; 50% of what you know is wrong

Nick Johnson, (Mar 20, 2013)

in this week's roundup of corporate social media news, we look into Facebook's new targeting functionality, review the science of sharing, and look at how TV drives word of mouth

B2B Social Media: How to enthral your stakeholders and create content that inspires sales

adaptive, (Mar 20, 2013)

Content is as important to B2B social media as it is for B2C. The content you create is a powerful ally in creating a brand story that appeals to your stakeholders and identifies new markets.

British Gas and using social for corporate communications

adaptive, (Mar 20, 2013)

With a new impetus to leverage its social media presence, British Gas is showing other corporations how social networks are a vital component of its communications network

Wednesday Update: New Facebook news feed, Pinterest Analytics, and "Microsoft doesn't care about Likes"

Nick Johnson, (Mar 13, 2013)

This week, we review the reaction to Facebook's new redesign, take a closer look at Pinterest's analytics, and look at Microsoft's view of Likes, and Subway's social currency

Business to business social media explained: It’s what’s inside that counts…

adaptive, (Mar 13, 2013)

What are the core differences between B2B and B2C social media and see how they can be leveraged for success?

USM Q&A: Dell's Social Media Director on how they train and co-ordinate for cross-departmental social media

adaptive, (Mar 13, 2013)

An interview with Liz Brown Bullock, Director of Social Media at Dell. We discuss how the company train other teams on social media best practice, how social is embedded at their company - and more.

New Social Business Structures

adaptive, (Mar 12, 2013)

As social media continues to sweep across every department with a corporation’s structure, what will businesses look like in the future, as they transform themselves into social corporations?

Wednesday Update: New News Feed; Unilever leaving social; how to use Vine and more..

Nick Johnson, (Mar 6, 2013)

Welcome to another weekly update from the world of social media! This week we cover Vine, Unilever, Facebook's new news feed and the long tail of virality.

The Art of Visual Social Media Pt1: In the Eye of the Beholder

adaptive, (Mar 6, 2013)

With the rise of YouTube and more recently Pinterest, why has social media gone visual?

User-generated content is at the heart of Ford’s new year-long campaign for the new Fiesta

adaptive, (Mar 6, 2013)

A look at how the leading automaker is leveraging the power of their community to create content aligned closely with their business