All Latest Articles

Wednesday Update: Facebook LookAlike Audiences; Good News is Shared News; 50% of what you know is wrong

Nick Johnson, (Mar 20, 2013)

in this week's roundup of corporate social media news, we look into Facebook's new targeting functionality, review the science of sharing, and look at how TV drives word of mouth

B2B Social Media: How to enthral your stakeholders and create content that inspires sales

adaptive, (Mar 20, 2013)

Content is as important to B2B social media as it is for B2C. The content you create is a powerful ally in creating a brand story that appeals to your stakeholders and identifies new markets.

British Gas and using social for corporate communications

adaptive, (Mar 20, 2013)

With a new impetus to leverage its social media presence, British Gas is showing other corporations how social networks are a vital component of its communications network

Wednesday Update: New Facebook news feed, Pinterest Analytics, and "Microsoft doesn't care about Likes"

Nick Johnson, (Mar 13, 2013)

This week, we review the reaction to Facebook's new redesign, take a closer look at Pinterest's analytics, and look at Microsoft's view of Likes, and Subway's social currency

Business to business social media explained: It’s what’s inside that counts…

adaptive, (Mar 13, 2013)

What are the core differences between B2B and B2C social media and see how they can be leveraged for success?

USM Q&A: Dell's Social Media Director on how they train and co-ordinate for cross-departmental social media

adaptive, (Mar 13, 2013)

An interview with Liz Brown Bullock, Director of Social Media at Dell. We discuss how the company train other teams on social media best practice, how social is embedded at their company - and more.

New Social Business Structures

adaptive, (Mar 12, 2013)

As social media continues to sweep across every department with a corporation’s structure, what will businesses look like in the future, as they transform themselves into social corporations?

Wednesday Update: New News Feed; Unilever leaving social; how to use Vine and more..

Nick Johnson, (Mar 6, 2013)

Welcome to another weekly update from the world of social media! This week we cover Vine, Unilever, Facebook's new news feed and the long tail of virality.

The Art of Visual Social Media Pt1: In the Eye of the Beholder

adaptive, (Mar 6, 2013)

With the rise of YouTube and more recently Pinterest, why has social media gone visual?

User-generated content is at the heart of Ford’s new year-long campaign for the new Fiesta

adaptive, (Mar 6, 2013)

A look at how the leading automaker is leveraging the power of their community to create content aligned closely with their business

How the new UsefulSocialMedia.com can help you

Nick Johnson, (Feb 28, 2013)

We’ve just launched our new website. It’s designed to help you get the insight and analysis you need to do your job better. Read on to find out more about our new tools and features!

Wednesday Update: The importance of the Community Manager; Corporate Facebook adoption rate analysis - and the death of the social media manager

Nick Johnson, (Feb 27, 2013)

The evolving role of the Community Manager, take a longer look at b2c Facebook adoption, and - in a potentially scary development - sound the death knell for the 'Social Media Manager'...

Executive Insight: IBM's Chief Technology Officer on organisational models of social media within large businesses

adaptive, (Feb 27, 2013)

For many organisations how they place the management of social media within their business’ hierarchy to gain the most benefit is a critical decision to get right.

Brand Advocates: Part 3: How to use brand advocates

adaptive, (Feb 27, 2013)

In the third in our series on brand advocacy, we look at how to leverage the brand advocates you've accrued for more influence, reach and consumer engagement.

KLM does it again! How the airline are maintaining their lead at the front of the race for corporate social media excellence

adaptive, (Feb 20, 2013)

Few companies have embraced social media and made it work for them quite like KLM Royal Dutch Airlines

Blogger relations, social media guidelines and becoming a social business: Orange Group's Director of Social on his work

adaptive, (Feb 20, 2013)

The latest in our series of executive insight focuses on the experiences of Yann Gourvennec, Director of Web, Digital and Social Media at Orange Group.

Brand Advocates: Part 2: What is a brand advocate worth?

adaptive, (Feb 20, 2013)

In the second in our series of articles on brand advocacy, we look at defining and tracking the worth of an influencer - and working out how much to invest in them.

Wednesday Update: HMV and Burger King crises; Topshop, Google and London Fashion Week - and missing influencers

Nick Johnson, (Feb 20, 2013)

A look at social media crisis response- considering stories around HMV, Burger King and Tesla that have been in the news recently. We look atan innovative SoLoMo campaign from Topshop, too - and more!

How does your social media budget compare to your peers?

Nick Johnson, (Feb 13, 2013)

In this extract from the forthcoming State of Corporate Social Media briefing, we take a look at financial resources allocated to social media by large companies.

Brand Advocates: Part 1: How to recognise and find a brand’s advocates.

adaptive, (Feb 13, 2013)

Personal recommendations have always carried promotional weight, and testimonials have always been a staple of marketing. How do businesses find these advocates - and ensure their public support?

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