All Latest Articles
in this week's roundup of corporate social media news, we look into Facebook's new targeting functionality, review the science of sharing, and look at how TV drives word of mouth
Content is as important to B2B social media as it is for B2C. The content you create is a powerful ally in creating a brand story that appeals to your stakeholders and identifies new markets.
With a new impetus to leverage its social media presence, British Gas is showing other corporations how social networks are a vital component of its communications network
This week, we review the reaction to Facebook's new redesign, take a closer look at Pinterest's analytics, and look at Microsoft's view of Likes, and Subway's social currency
What are the core differences between B2B and B2C social media and see how they can be leveraged for success?
An interview with Liz Brown Bullock, Director of Social Media at Dell. We discuss how the company train other teams on social media best practice, how social is embedded at their company - and more.
As social media continues to sweep across every department with a corporation’s structure, what will businesses look like in the future, as they transform themselves into social corporations?
Welcome to another weekly update from the world of social media! This week we cover Vine, Unilever, Facebook's new news feed and the long tail of virality.
With the rise of YouTube and more recently Pinterest, why has social media gone visual?
A look at how the leading automaker is leveraging the power of their community to create content aligned closely with their business
We’ve just launched our new website. It’s designed to help you get the insight and analysis you need to do your job better. Read on to find out more about our new tools and features!
The evolving role of the Community Manager, take a longer look at b2c Facebook adoption, and - in a potentially scary development - sound the death knell for the 'Social Media Manager'...
For many organisations how they place the management of social media within their business’ hierarchy to gain the most benefit is a critical decision to get right.
In the third in our series on brand advocacy, we look at how to leverage the brand advocates you've accrued for more influence, reach and consumer engagement.
Few companies have embraced social media and made it work for them quite like KLM Royal Dutch Airlines
The latest in our series of executive insight focuses on the experiences of Yann Gourvennec, Director of Web, Digital and Social Media at Orange Group.
In the second in our series of articles on brand advocacy, we look at defining and tracking the worth of an influencer - and working out how much to invest in them.
A look at social media crisis response- considering stories around HMV, Burger King and Tesla that have been in the news recently. We look atan innovative SoLoMo campaign from Topshop, too - and more!
In this extract from the forthcoming State of Corporate Social Media briefing, we take a look at financial resources allocated to social media by large companies.
Personal recommendations have always carried promotional weight, and testimonials have always been a staple of marketing. How do businesses find these advocates - and ensure their public support?