Digital and Big Data collide in a brand new connected world for insurers

We've been part of a lot of talks where insurers are talking to insurers about customers. But, has anyone actually asked the customer to see what they are saying?
In the run up to the Insurance IoT Europe Summit, we took to the streets of London to canvas public opinion about insurance. We caught six unsuspecting individuals who were willing to share their views on insurance and gauge their response on how connected things can help insurers give them better service.

The video was developed to support you to get trust first-hand customer insight to:

  • Highlight customer reactions to your strategic customer plans: insurers are constantly thinking about their customers but see what your customers really think to help you zero in on ideas that could actually make a difference

  • Reflect customer opinions on connected things and data sharing: employing connected services might be your big 2016 plan, but is this a theory that will actually work in practice and how can you take the right measures to make this a reality for insurance?

  • Understand customer views on how insurers can build trust: don’t just speculate, acclimatise your business to what customers want from you to take personal customer engagement to the next level

This is the first video of this kind that we are doing so let us know your feedback or – better yet – if you have some ideas on how we can make interesting future videos of this kind.