For more discussion on this topic, as well as other patient-centric topics, you can join leaders from across the industry at our Patient Summit Europe, 15 - 16 October, 2020 in London.

You’ve put the work in.

You’ve pieced together the patient journey. You’ve scripted your messaging perfectly. You’ve lined up the channels. The data has been verified.

So your patient support program is ready to roll, right?

Unfortunately not. The truth is, information-based approaches – the type we all pursue – rarely result in sustainable changes to people’s behavior. On average, just 20% of your intended patient population is influenced.

Just because you have ‘the right message in the right place, at the right time’, you’re not necessarily providing a good patient experience, nor will you achieve successful outcomes.

That's where behavioral science, combined with effective use of technology, provides a holistic, practical approach – addressing not just the clinical but also the psychosocial aspects of living with a condition. And when done well, it empowers patients to self-manage their own healthcare and build a new, positive journey. 

  • See how behavioral science with patient-centric technology enables personalized support
  • Empower patients to make healthy decisions using techniques that promote adherence
  • Explore a ‘whole patient’ approach to meet patients where they are – mentally, not just physically
Panelists include:
Stephanie Ribbe

Stephanie Ribbe

Global Head Patient Advocacy – Neuroscience


Doug Stover

Doug Stover

Vice President, Global Head of Innovation


Nareda Mills

Nareda Mills


Ashfield Patient Solutions, US

John Hamilton

John Hamilton

Executive Vice President


Paul Simms

Matthew Atkinson

Global Project Director