For more discussion on this topic, as well as other patient-centric topics, you can join leaders from across the industry at our Patient Summit Europe, 15 - 16 October, 2020 in London.
You’ve put the work in.
You’ve pieced together the patient journey. You’ve scripted your messaging perfectly. You’ve lined up the channels. The data has been verified.
So your patient support program is ready to roll, right?
Unfortunately not. The truth is, information-based approaches – the type we all pursue – rarely result in sustainable changes to people’s behavior. On average, just 20% of your intended patient population is influenced.
Just because you have ‘the right message in the right place, at the right time’, you’re not necessarily providing a good patient experience, nor will you achieve successful outcomes.
That's where behavioral science, combined with effective use of technology, provides a holistic, practical approach – addressing not just the clinical but also the psychosocial aspects of living with a condition. And when done well, it empowers patients to self-manage their own healthcare and build a new, positive journey.
Global Head Patient Advocacy – Neuroscience
Vice President, Global Head of Innovation
Ashfield Patient Solutions, US
Executive Vice President
Global Project Director