FREE WEBINAR | November 5th | 9am NY | 2pm LDN | 3pm PAR
Change of dates
Regretfully, due to unforeseen scheduling circumstances, we have made the difficult decision to postpone the webinar until November 5th.
You can still sign up for the webinar and join live on November 5th.
Panelist: Ignacio Quiles Lara VP, Commercial, OncoHematology GSK
Panelist: Mundo Vega Associate Director, Global Commercial Operations, Business Analytics AbbVie
Panelist: Mason Smith Senior Manager, Data Steward, Oncology Janssen
Panelist: Jason Bhan Co-Founder, Chief Medical Officer & CTO Prognos
Moderator: Izzy Gladstone VP, Marketing Reuters Events Pharma
They say one thing is certain in pre-launch; understanding patient and HCP journeys is never easy.
First you will be faced by a wall of real-word data, each brick different in material, size and shape, formed by diverging internal and external vendor data sources. You must rebuild it brick-by-brick until standardised and linked. The latter proves most difficult when dealing with highly unstructured clinical data.
Then, once your data is fit-for-purpose, so must your analytics. Tools should be easy to understand and use, reducing the burden of data management and technical ability, while cohort parameters need to be quickly and easily adjustable to determine variable impacts.
Miss on any of the above and you probably just missed your launch goals. Achieve these processes though and you’ll understand not just what is occurring, but why it is, creating a superior view of HCP behaviour triggers and the patient journey.
Join this free webinar and learn how to:
*All signups receive the recording - so if you can't make it on the day, register anyway and you'll get the on-demand version.*