Create unprecedented customer value.
Forge new data insights and digital standards.

  • 600+ pharma marketing leaders
  • 30+expert speakers
  • 25+critical sessions
  • 2weeks On Demand
  • 1proven virtual platform

The business-critical event for ensuring transformation continues after COVID-19

The pharma marketeer has been introduced to a foreign environment. A place where digital and data natives are the apex-predators. To survive; either we adapt our understanding of, and interactions with, the customer or perish.

Pharma Marketing USA 2020 is where marketing, digital and commercial leaders benchmark amongst the best to forge new data and digital infrastructure, enable personalization, and define re-emergence strategies to reach new standards of customer centricity.

The expertise of the speaker faculty and the highly relevant agenda made the conference an invaluable opportunity for learning

Executive Director Amgen Logo

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Leading speakers include:

Brian Hilberdink - Headshot
Novo Nordisk - Logo

Brian Hilberdink SVP, Commercial (Diabetes) Novo Nordisk

Tara Stewart - Headshot
Bristol-Myers Squibb - Logo

Tara Stewart VP, Worldwide Engagement Planning & Content Capabilities Bristol-Myers Squibb

Gizem Ozbay - Headshot
Abbott - Logo

Gizem Ozbay Global Head of Marketing, Integrated Abbott

Blake Leitch - Headshot
Biogen - Logo

Blake Leitch Global Head of Marketing, Biosimilars Biogen

Karan Arora - Headshot
AstraZeneca - Logo

Karan Arora Commercial Chief Digital Officer AstraZeneca

Rahul Avasthy - Headshot
Abbott - Logo

Rahul Avasthy Lead - Digital Transformation & Experience Abbott

4 essential themes for 2020

Become king of the new marketing jungle: Scale closed-loop marketing from pockets of excellence to the new normal organization-wide

Elite teams, innovative functions: Create high-performing brand, marketing, field and data teams by forging a collaborative and digital ethos with outside in innovation, new digital metrics and cross-functional frameworks

Forge new insight from data: Transform your engagement strategy by combining advanced analytics with traditional, social and device generated datasets

Authentic engagement, the currency of the new normal: Foster a new content creation mindset, personalize engagement, and balance brand vs disease strategy to deliver powerful customer engagement and experience results

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Delivering an exceptional virtual event experience including:

technology/large/wifi Created with Sketch. Watch Live Watch presentations, fireside chats and panel discussions from top industry thought-leaders all day, every day!

user-interface/large/comment-add Created with Sketch. Discuss Comment and question in real time. Spark conversations with your fellow attendees and build those relationships with instant chat, video calls and discussion groups.

files-folders/large/question Created with Sketch. Question Get in-depth answers in real-time with our live Q&A sessions with every presentation and panel speaker!

technology/large/player-19 Created with Sketch. On-Demand Missed a session? Catch-up in your own time through our on-demand service for 2 weeks. Imagine Netflix but the best of pharma thought leadership.

shopping/large/mobile-touch Created with Sketch. Personalize Create your own conference agenda and export it to your calendar, so you don’t miss business critical sessions.

business-finance/large/connect Created with Sketch. Connect Meet and build relationships with fellow attendees who share the same challenges and interests as you with our Intelligent Networking platform (pharma, biotech and sponsors only)

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Continue to build your network – even in isolation*

* Pharma and Biotech attendees and sponsors only

We know that a virtual event doesn’t always deliver on the “chance encounters” that can be so valuable from a physical conference, but with the networking and messaging suite at Pharma Marketing USA 2020, you’ll be guaranteed a service that allows you to connect with and meet attendees who are relevant to your business, interests and challenges.

  • Connect with the right peers:  With 600+ attendees, it can be hard to know who to connect with on the virtual platform but with Intelligent Networking, you’ll be recommended peers to connect with, based on the same interests and challenges you face.
  • Build relationships: With instant chat, video calls and discussion groups all within the Pharma Marketing USA 2020 virtual platform, you can build relationships with speakers, attendees and sponsors,
  • Dig deep into the topics that matter to you: With private and public discussion groups on specific topic areas, you’ll be able to connect with attendees that care about the things you do, and discuss solutions and future opportunities.

How it works

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Instant chat

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Video calls

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Roundtable discussions

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Searchable attendee list

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Schedule meetings

Created by Fruitbowl Media Ltd.

Private group chats

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20 of the top 30 pharma already attending include:

Pfizer's Logo
Takeda's Logo
Novo Nordisk's Logo
Abbott's Logo

johnson_and_johnson's Logo
Bayer's Logo

Roche's Logo
GSK's Logo

EMD Serono's Logo
Sanofi's Logo

AbbVie's Logo
Novartis's Logo

Bristol Myers Squibb's Logo
Lilly's Logo
Biogen's Logo
AstraZeneca's Logo

Amgen's Logo
Gilead's Logo

Boehringer Ingelheim's Logo
Merck's Logo

How Pharma Marketing USA will help you achieve transformation goals

How Pharma Marketing USA will help you achieve transformation goals graphic

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Best-in-class virtual conference experience

World class!


72 our of 100- Net promoter score

A special experience
by any measure!

Why attend

Unique voices, one united goal

Engage in executive discussions on marketing, digital, data and commercial strategy as we pioneer the future of analytics, market planning, digital transformation and customer engagement.

Been there, done that? Not anymore!

Bored of the usual conference circuit? Don’t just follow the usual crowd - we bring together the most innovative pharma marketing leaders and case studies, setting the new standard in pharma marketing.

A team learning experience

Now more than ever we need to be working together for our customers and patients. Participate as a team to catch every drop of insight, make the most of networking and interactive sessions, transform culture as one and significantly save on cost.

Meet your people

When it comes to conferences it is imperative to be amongst your kin and the people who understand you, your business and how to envision the future of pharma marketing – Pharma Marketing USA provides that – don’t waste your time on distractors.

World-class online networking

Connect with like-minded attendees via a tried and tested, best-in-class platform, as well as interactive virtual workshops, roundtables and social events to facilitate those chance encounters.

Rockstars of pharma bringing the house down

CMOs, EVPs and VPs lead your vision, your goals, your investments – that’s why we are bringing the biggest names from the biggest companies to lead the BIG debates. Hear company strategy straight from the top to align your approach with the brightest stars of the industry.

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Exceptional online networking opportunities

You won’t find an online pharma marketing networking experience elsewhere. Pharma Marketing USA 2020 is the only place to connect with digital innovators, marketing strategists and tech decision-makers in today’s “new normal”. Here’s how:

  • Connect 1-on-1 with fellow attendees: Over several weeks, you’ll have access to our online networking platform, allowing you to connect with like-minded pharma leaders.
  • Interactivity: Over 30 interactive sessions including virtual workshops, roundtables, live Q&As and panels.

A snapshot of 2019’s senior decision makers:

AbbVie's Logo
Vertex's Logo
Amgen's Logo

Ferring's Logo

ALK's Logo

Celgene's Logo

Novo Nordisk's Logo
AstraZeneca's Logo

Pfizer's Logo

Boehringer Ingelheim's Logo

Bayer's Logo
Astellas's Logo

EMD Serono's Logo
Roche's Logo
Teva's Logo

LEO Pharma's Logo

UCB's Logo
Takeda's Logo

Lilly's Logo
GSK's Logo

Novartis's Logo

Boston Scientific's Logo
Merck's Logo
Chugai's Logo

Otsuka's Logo

Servier's Logo
Lundbeck's Logo

Sanofi's Logo

Norgine's Logo
Bristol-Myers Squibb's Logo

Representatives include:

  • SVP, Marketing
  • Chief Data Officer
  • SVP, Customer Value
  • VP, Global Head of Insights & Analytics
  • VP, Marketing Portfolio
  • Director Commercial IT
  • Global Head , Customer Master Data Management
  • Director, Digital Marketing
  • Director, Commercial Data Sciences
  • Director, Marketing Excellence and Support
  • Director, Customer Insights & Solutions
  • Director, Data Operations & Strategy
  • Director, Digital Experience
  • Director, Digital Customer Experience
  • Director, Digital Excellence
  • Director, Commercial Data Management
  • Head of Business & Analytics

Meet the industry’s decision makers

Do business with this cross-section of pharma

Generate leads and achieve unprecedented ROI - learn more about sponsoring today

Reuters Events Pharma: Industry leaders in virtual events

This is not our first rodeo. April this year we turned two of the industry’s largest events, Pharma Philadelphia and Barcelona, into virtual events in the space of a month. With over 30,000 total attendees, here’s what people thought…

Reuters Events Pharma has once again proven why they are the leaders in this space

Extremely interesting and provided great insights into the best practices and ways of moving forward in the future.

An extraordinary, pioneering job!

The content was superb and well done.

Excellent sessions providing great insights into the future of pharma.

Congratulations on the Reuters Events Pharma virtual work! Very interesting talks and extremely well organised.

I’m grateful to #efpvirtual for making it possible to connect.

This is a great forum and it's working so nicely. Deep and thoughtful exploration.

Congratulations and a huge thank you for this virtual event!

Excellent facilitation and fascinating discussions

Congratulations on the virtual Reuters Events Pharma event! It was a great experience! Thank you for all the insights.

I couldn’t help but feel that I was witnessing the roots of the future being sown today.

Another successful event in Pharma at such challenging times

Holy Sh*t – so impressed!

Wonderful platform. Very valuable.

It was a sheer privilege and an honour to participate.

Thank you for arranging such an event; it is really inspiring and also motivating during this difficult period.

Thank you so much for providing this program virtually… I have learned so much.

It was a memorable experience for the industry.

Thanks for hosting this and having it free so patient advocates could really attend!

This was conference was very well done! Thank You.

Brilliantly DONE!

Its an amazing way for networking.

This virtual conference turned out amazingly done! Good job!

The conference hits on everything I am passionate about.

Many thanks for educating all of us in this difficult time!

Here to help

Get in touch with the Reuters Events: Pharma Team