Delivering a flawless customer journey is no longer beyond your reach. With precision analytics as an anchor behind data-driven decision-making, new advancements in data quality and access, plus rising cultural acceptance to innovation – we’re finally moving towards digital maturity. It’s time to enable more personalized touchpoint identification, channel selection and agile content needed to succeed in the hybrid future.
Reuters Events' Pharma Marketing USA 2021 is where the future of the pharma customer experience is pioneered. It’s the one place that unties leadership from across the pharma marketing ecosystem, including Marketing, Digital, Analytics, Data, Commercial, and Brand roles, to provide you with benchmarks and scalable approaches to make holistic customer engagement the norm.
David Loew, Chief Executive Officer, IpsenPharma can become a solution for sustainable healthcare, and Reuters Events Pharma is where our leaders combine with healthcare innovators to move us forward.
Chatrick Paul SVP, Head of US Oncology Business Unit (OBU) AstraZeneca
Michael Boehler VP, Global Commercial & General Manager BioNTech SE
Bharti Rai VP, Commercial Operations, Data and Analytics Novartis
Ketan Paranjape VP, Commercial Business Operations Roche
Gizem Ozbay Global Head, Marketing Integrated Abbott
Chetak Buaria Global Head, Customer Engagement & Channel Evolution Merck Group
Alessandro Milli Head, Global Commercial Excellence Zambon
Elaine Gamble Head, Digital Engagement, CNS Division Otsuka Pharmaceutical Companies
Peter Shadday Chief Commercial Officer US & Global Head of Marketing Specialties Zambon
Paulo Amaral Global Digital Lead, Shingrix GSK
The seamless customer journey Provide HCP’s with end-to-end seamless experiences through advancing personalisation, omnichannel engagement and a completely customer-centric approach; increase loyalty, trust and ROI on campaign investment
Exceed customer’s digital expectations Empower engagement tactics through high quality, real-world data-driven insights and customer profiling powered by new AI and advanced analytical capabilities to deliver new value for your evolving customers
Drive innovation through change management Learn how to engage with your organisation to increase adoption of new technologies to accelerate commercial and marketing strategies and show return on investment
To be customer-centric is to be data-centric Understand how to build your content and campaigns around a centralized analytical engine and de-silo your data sets to deliver on a customer-first approach
* Pharma and Biotech attendees, Premium Pass holders and sponsors only
We know that a virtual event doesn’t always deliver on the “chance encounters” that can be so valuable from a physical conference, but with the networking and messaging suite at Pharma Marketing USA , you’ll be guaranteed a service that allows you to connect with and meet attendees who are relevant to your business, interests and challenges.
Searchable attendee list
Private group chats
* Company NPS scores acquired from https://customer.guru/net-promoter-score/top-brands
A special experience by any measure!
Unique voices, one united goal
Engage in executive discussions on marketing, digital, data and commercial strategy as we pioneer the future of analytics, market planning, digital transformation and customer engagement.
Been there, done that? Not anymore!
Bored of the usual conference circuit? Don’t just follow the usual crowd - we bring together the most innovative pharma marketing leaders and case studies, setting the new standard in pharma marketing.
A team learning experience
Now more than ever we need to be working together for our customers and patients. Participate as a team to catch every drop of insight, make the most of networking and interactive sessions, transform culture as one and significantly save on cost.
Meet your people
When it comes to conferences it is imperative to be amongst your kin and the people who understand you, your business and how to envision the future of pharma marketing – Pharma Marketing USA provides that – don’t waste your time on distractors.
World-class online networking
Connect with like-minded attendees via a tried and tested, best-in-class platform, as well as interactive virtual workshops, roundtables and social events to facilitate those chance encounters.
Rockstars of pharma bringing the house down
CMOs, EVPs and VPs lead your vision, your goals, your investments – that’s why we are bringing the biggest names from the biggest companies to lead the BIG debates. Hear company strategy straight from the top to align your approach with the brightest stars of the industry.
You won’t find an online pharma marketing networking experience elsewhere. Pharma Marketing USA 2021 is the only place to connect with digital innovators, marketing strategists and tech decision-makers in today’s “new normal”. Here’s how:
Here’s what attendees have to say about our events…
Reuters Events Pharma has once again proven why they are the leaders in this space
Extremely interesting and provided great insights into the best practices and ways of moving forward in the future.
An extraordinary, pioneering job!
The content was superb and well done.
Excellent sessions providing great insights into the future of pharma.
Congratulations on the Reuters Events Pharma virtual work! Very interesting talks and extremely well organised.
I’m grateful to #efpvirtual for making it possible to connect.
This is a great forum and it's working so nicely. Deep and thoughtful exploration.
Congratulations and a huge thank you for this virtual event!
Excellent facilitation and fascinating discussions
Congratulations on the virtual Reuters Events Pharma event! It was a great experience! Thank you for all the insights.
I couldn’t help but feel that I was witnessing the roots of the future being sown today.
Another successful event in Pharma at such challenging times
Holy Sh*t – so impressed!
Wonderful platform. Very valuable.
It was a sheer privilege and an honour to participate.
Thank you for arranging such an event; it is really inspiring and also motivating during this difficult period.
Thank you so much for providing this program virtually… I have learned so much.
It was a memorable experience for the industry.
Thanks for hosting this and having it free so patient advocates could really attend!
This was conference was very well done! Thank You.
Its an amazing way for networking.
This virtual conference turned out amazingly done! Good job!
The conference hits on everything I am passionate about.
Many thanks for educating all of us in this difficult time!
Get in touch with the Reuters Events team