Deliver a seamless customer journey
through data-driven decisions

Name: Reuters Events' Pharma Marketing USA 2022
Start: 2020-05-26T08:30
End: 2020-05-28T17:00

600⁺pharma marketing leaders
30⁺expert speakers
25⁺critical sessions
2weeks On Demand

2021’s industry-leading speakers included:

Chatrick Paul SVP, Head of US Oncology Business Unit (OBU) AstraZeneca

Michael Boehler VP, Global Commercial & General Manager BioNTech SE

Daniel Rothman Chief Digital Officer Sumitomo Dainippon Pharma

Bharti Rai VP, Commercial Operations, Data and Analytics Novartis

Ketan Paranjape VP, Commercial Business Operations Roche

Gizem Ozbay Global Head, Marketing Integrated Abbott

Chetak Buaria Global Head, Customer Engagement & Channel Evolution Merck Group

Elaine Gamble Head, Digital Engagement, CNS Division Otsuka Pharmaceutical Companies

Peter Shadday Chief Commercial Officer US & Global Head of Marketing Specialties Zambon

Madhavi Ramakrishna Global VP, Pharma Commercial Data Analytics & Insights GSK

See 2021 speaker highlights

Propelling integrated commercial operations

Delivering a flawless customer journey is no longer beyond your reach. With precision analytics as an anchor behind data-driven decision-making, new advancements in data quality and access, plus rising cultural acceptance to innovation – we’re finally moving towards digital maturity. It’s time to enable more personalized touchpoint identification, channel selection and agile content needed to succeed in the hybrid future.

Reuters Events' Pharma Marketing USA 2022 is where the future of the pharma customer experience is pioneered. It’s the one place that unties leadership from across the pharma marketing ecosystem, including Marketing, Digital, Analytics, Data, Commercial, and Brand roles, to provide you with benchmarks and scalable approaches to make holistic customer engagement the norm.

Learn more now - Access the Info Pack

Pharma can become a solution for sustainable healthcare, and Reuters Events Pharma is where our leaders combine with healthcare innovators to move us forward.
David Loew, Chief Executive Officer, Ipsen

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This year's industry defining themes:

The seamless customer journey Provide HCP’s with end-to-end seamless experiences through advancing personalisation, omnichannel engagement and a completely customer-centric approach; increase loyalty, trust and ROI on campaign investment	Exceed customer’s digital expectations Empower engagement tactics through high quality, real-world data-driven insights and customer profiling powered by new AI and advanced analytical capabilities to deliver new value for your evolving customers
Drive innovation through change management Learn how to engage with your organisation to increase adoption of new technologies to accelerate commercial and marketing strategies and show return on investment	To be customer-centric is to be data-centric Understand how to build your content and campaigns around a centralized analytical engine and de-silo your data sets to deliver on a customer-first approach

Pre-order your 2022 info pack

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Delivering an exceptional virtual event experience including:

Watch Live Watch presentations, fireside chats and panel discussions from top industry thought-leaders all day, every day!	Discuss Comment and question in real time. Spark conversations with your fellow attendees and build those relationships with instant chat, video calls and discussion groups.
Question Get in-depth answers in real-time with our live Q&A sessions with every presentation and panel speaker!	On-Demand Missed a session? Catch-up in your own time through our on-demand service for 2 weeks. Imagine Netflix but the best of pharma thought leadership.
Personalize Create your own conference agenda and export it to your calendar, so you don’t miss business critical sessions.	Connect Meet and build relationships with fellow attendees who share the same challenges and interests as you with our Intelligent Networking platform (pharma, biotech and sponsors only)

CONNECT WITH AND LEARN FROM YOUR PEERS - GET THE INFO PACK HERE

Continue to build your network – even in isolation^*

* Pharma and Biotech attendees, Premium Pass holders and sponsors only

We know that a virtual event doesn’t always deliver on the “chance encounters” that can be so valuable from a physical conference, but with the networking and messaging suite at Pharma Marketing USA , you’ll be guaranteed a service that allows you to connect with and meet attendees who are relevant to your business, interests and challenges.

Connect with the right peers: With 600+ attendees, it can be hard to know who to connect with on the virtual platform but with Intelligent Networking, you’ll be recommended peers to connect with, based on the same interests and challenges you face.
Build relationships: With instant chat, video calls and discussion groups all within the Pharma Marketing USA virtual platform, you can build relationships with speakers, attendees and sponsors,
Dig deep into the topics that matter to you: With private and public discussion groups on specific topic areas, you’ll be able to connect with attendees that care about the things you do, and discuss solutions and future opportunities.

How it works

Instant chat

Video calls

Roundtable discussions

Searchable attendee list

Schedule meetings

Private group chats

PHARMA MARKETING USA IS TRULY CROSS-FUNCTIONAL - ACCESS THE INFO PACK HERE AND SEE WHY

Be first to see the speaker line-up and agenda on release

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Attended by top 30 pharma including:

SEE WHY SO MANY SENIOR LEADERS SEE PHARMA MARKETING USA AS CRITICAL - GET THE INFO PACK HERE

Best-in-class virtual conference experience

^* Company NPS scores acquired from https://customer.guru/net-promoter-score/top-brands

World class!

A special experience by any measure!

Outstanding!

Why this conference is the must attend event

Engage in executive discussions on marketing, digital, data and commercial strategy as we pioneer the future of analytics, market planning, digital transformation and customer engagement.

Bored of the usual conference circuit? Don’t just follow the usual crowd - we bring together the most innovative pharma marketing leaders and case studies, setting the new standard in pharma marketing.

Now more than ever we need to be working together for our customers and patients. Participate as a team to catch every drop of insight, make the most of networking and interactive sessions, transform culture as one and significantly save on cost.

When it comes to conferences it is imperative to be amongst your kin and the people who understand you, your business and how to envision the future of pharma marketing – Pharma Marketing USA provides that – don’t waste your time on distractors.

Connect with like-minded attendees via a tried and tested, best-in-class platform, as well as interactive virtual workshops, roundtables and social events to facilitate those chance encounters.

CMOs, EVPs and VPs lead your vision, your goals, your investments – that’s why we are bringing the biggest names from the biggest companies to lead the BIG debates. Hear company strategy straight from the top to align your approach with the brightest stars of the industry.

MAKE THE MOST OF EVERYTHING ON OFFER - ACCESS THE INFO PACK HERE

Exceptional online networking opportunities

You won’t find an online pharma marketing networking experience elsewhere. Pharma Marketing USA 2021 is the only place to connect with digital innovators, marketing strategists and tech decision-makers in today’s “new normal”. Here’s how:

Connect 1-on-1 with fellow attendees: Over several weeks, you’ll have access to our online networking platform, allowing you to connect with like-minded pharma leaders.
Interactivity: Over 30 interactive sessions including virtual workshops, roundtables, live Q&As and panels.

CONNECT AND NETWORK WITH YOUR PEERS - FIND OUT MORE ABOUT SPONSORING