The world was turned on its head in 2020, but with crisis comes innovation. Marketers entirely shifted their strategies to align with new customer needs, digital transformation teams came into their own as an essential component of every business, and a new blueprint for consumer-brand relationships was set in motion. Simply put, the world has been through a fast-tracked innovation boot-camp and we have come up with some stellar ideas. In this session, we will present them, poke holes in them, and decide which will stand the test of time. 

Explore:

• A Year of Innovation in Review: Innovation, challenges, and opportunities for marketing teams
• Align with Evolving Consumer-Brand Relationship: Customer expectations have changed – how can you leverage insights, enable agile marketing, and protect your brand’s reputation?
• Create an “Always On” Digital Marketing Strategy: Aligning the promises of marketing and product delivery with the Chief Digital Officer
• Leverage AI and Marketing Automation: Generate better content, reduce production costs, and access insights to create a full picture of your core customers

Welcome to this exclusive Women in Marketing open panel discussion. In this session, Reuters Events' Strategic Director, Jasmine Kees, will sit down with a few of the most inspirational and driven marketing leaders in the business. This session will bring light to the importance of diversity of thought and how we can enact change today.

With over-saturated digital channels, volatile purchasing behavior, and ever-changing expectations, it has never been more important to have a personal understanding of your customer and how your marketing relates to them. Yet customers have a growing expectation of privacy—both online and offline—alongside of a demand for relevant messages and experiences. In this session, we will discuss how to apply data and insights for optimized marketing that resonates with your ideal audience. To be explored:

• Targeted, Contextual and Personalized Marketing: Anticipate which products and campaigns resonate best while respecting consumer privacy demands
• Better Understand Your Customer: Build an actionable voice of the customer based on feedback, testing, ad data, and campaign performance to gauge what is and will remain relevant.

We live in the passion-economy and trust is the new currency of successful marketers. If consumers trust your brand, they will be more willing to engage and share personal information, allowing you to curate a hyper-optimized experience for your customers. As social media becomes toxic and consumers become blind to fast-paced, meaningless content, marketers are looking for new ways to connect with their customers and rebuild trusted channels. So, what does that mean for marketers? If social is no longer engaging, where are we connecting with our customers now? And how can marketing teams prepare for this change?

• What's Old is New: How the need for privacy, trust and safety have driven the rise of newsletters in the great data divide
• Create a Deep Human-to-Human Connection with Meaningful Content: Deliver personalized, solution-focused content that truly provides value to your customer
• Prepare for New Era Marketing Channels: Create timely marketing and react to cultural phenomena with trusted sources and a streamlined production process

Join three of the world's most influential CMOs as we delve into the impact of COVID-19 on consumer-brand relationships and what they are planning for H2, 2021 and beyond.