Beyond Digitisation.
Achieve True Customer-Centric Transformation.

  • 600+senior leaders
  • 50+expert speakers
  • 25+case studies
  • 20+interactive sessions

Your new ‘business as usual’

The past few months has been a watershed moment for pharma marketeers. We’ve seen quick and often primaryful digital transformation of customer engagement strategies across the globe. Those with a strong backend structure, a customer-centric mindset and cross-functional approach have been able to retain and even improve performance against the odds. With timelines accelerated from years to weeks, old excuses and barriers are now found left in the dust.

So as others return to ‘business as usual’, we must ensure that we do not fall into the same trap. We must use this momentum to look beyond temporary digital solutions and reaffirm what customer value really is.

At Pharma Marketing Europe you’ll find tangible examples of how industry leaders are creating long-term cultural change, scaling omnichannel and agilely adapting to the evolved customer. Join us to benchmark and be inspired by what’s possible. It’s time for a new ‘business as usual’.

Reuters Events is strategically & operationally valuable for staying at the forefront of the pharma industry evolution.

SVP Marketing, Novo Nordisk Novo Nordisk Logo

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Speakers already confirmed for 2020:

David Fredrickson - Headshot
AstraZeneca - Logo

David Fredrickson EVP, Oncology Business Unit AstraZeneca

Melinda Richter - Headshot
Johnson & Johnson - Logo

Melinda Richter Global Head of Innovation, JLABS Johnson & Johnson

Patrice Baudry - Headshot
LEO Pharma - Logo

Patrice Baudry EVP, Global Marketing, Market Access, Medical Affairs LEO Pharma

Nikos Georgiades - Headshot
Novartis - Logo

Nikos Georgiades SVP, Global Head of Digital Commercial Execution Novartis

Florent Edouard - Headshot
Grünenthal - Logo

Florent Edouard SVP, Global Head of Commercial Excellence Grünenthal

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Key themes for 2020:

Create unprecedented levels of value Go beyond the digitisation of existing practices to develop new engagement channels for the digitally native, post-Covid customer

Cultivate a culture ready to embrace the new normal Learn how to encourage a culture of innovation and agility that can keep up with changing customer needs through cross-functional collaboration and new external partnerships

Achieve omnichannel omnipotence Elevate your content by primaryfully streamlining marketing channels to provide a meaningful customer experience through purposeful engagement

Engage with the segment of one Develop high quality insights from data to hyper-personalise your engagement strategy through advanced data analytics and backend capabilities

Why Reuters Events: Pharma Marketing Europe 2020 is the must attend pharma event

Get under the skin of the issue

Sometimes, issues need to be discussed and debated. Only then will you truly get under the skin of whatever is vexing you and achieve that aha moment. To facilitate this, interactive sessions run throughout the conference including roundtables, workshops and panel discussions.

Benchmark against the best

With an agenda packed with real-life case studies (25+ in total), showing you the primaryes and challenges from a range of new projects – you’ll leave with a clear idea of where you’re at compared to competitors.


You won’t find a better place to connect with pharma marketing decision-makers since over 69% of the pharma attendees are director-level or above.

A team learning experience

Now more than ever we need to be working together for our customers and patients. Participate as a team to catch every drop of insight, make the most of networking and interactive sessions, transform culture as one and significantly save on cost.

Interactive at its core

We know you want more than just a series of online presentations – this is why live Q&A, interactive roundtables, workshops and online networking are all key experiences of Marketing Europe.

World-class online networking

Connect with like-minded attendees via a tried and tested, best-in-class platform, as well as interactive virtual workshops, roundtables and social events to facilitate those chance encounters.

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Delivering an exceptional virtual event experience including:

technology/large/wifi Created with Sketch. Watch Live Watch presentations, fireside chats and panel discussions from top industry thought-leaders all day, every day!

user-interface/large/comment-add Created with Sketch. Discuss Comment and question in real time. Spark conversations with your fellow attendees and build those relationships with instant chat, video calls and discussion groups.

files-folders/large/question Created with Sketch. Question Get in-depth answers in real-time with our live Q&A sessions with every presentation and panel speaker!

technology/large/player-19 Created with Sketch. On-Demand Missed a session? Catch-up in your own time through our on-demand service for 2 weeks. Imagine Netflix but the best of pharma thought leadership.

shopping/large/mobile-touch Created with Sketch. Personalize Create your own conference agenda and export it to your calendar, so you don’t miss business critical sessions.

business-finance/large/connect Created with Sketch. Connect Meet and build relationships with fellow attendees who share the same challenges and interests as you with our Intelligent Networking platform (pharma, biotech and sponsors only)

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Continue to build your network – even in isolation*

* Pharma and Biotech attendees and sponsors only

We know that a virtual event doesn’t always deliver on the “chance encounters” that can be so valuable from a physical conference, but with the networking and messaging suite at Pharma Marketing Europe 2020, you’ll be guaranteed a service that allows you to connect with and meet attendees who are relevant to your business, interests and challenges.

  • Connect with the right peers:  With 600+ attendees, it can be hard to know who to connect with on the virtual platform but with Intelligent Networking, you’ll be recommended peers to connect with, based on the same interests and challenges you face.
  • Build relationships: With instant chat, video calls and discussion groups all within the Pharma Marketing Europe 2020 virtual platform, you can build relationships with speakers, attendees and sponsors,
  • Dig deep into the topics that matter to you: With private and public discussion groups on specific topic areas, you’ll be able to connect with attendees that care about the things you do, and discuss solutions and future opportunities.

How it works

shopping/large/customer-support Created with Sketch.

Instant chat

technology/large/laptop-1 Created with Sketch.

Video calls

user-interface/large/comment-add Created with Sketch.

Roundtable discussions

user-interface/large/search-2 Created with Sketch.

Searchable attendee list

user-interface/large/event-confirm Created with Sketch.

Schedule meetings

Created by Fruitbowl Media Ltd.

Private group chats

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Attended by pharma and health innovators from:

Sanofi's Logo
Takeda's Logo
Janssen's Logo

Actelion's Logo

Roche's Logo
Merck KGaA's Logo

MSD's Logo
Ferring's Logo

UCB's Logo

AbbVie's Logo
GSK Logo's Logo
Servier's Logo

Merz Pharmaceuticals's Logo
AstraZeneca's Logo
mundipharma's Logo

Bristol-Myers Squibb's Logo

Norgine's Logo
LEO Pharma's Logo

Almirall's Logo
Novartis's Logo

Pfizer's Logo

Lundbeck's Logo
Boehringer Ingelheim's Logo
Novo Nordisk's Logo

Representatives include:

  • VP Customer and Digital Strategy
  • VP Head of Insights & Analytics
  • VP Sales and Marketing
  • Associate Director, Digital Transformation Lead
  • Chief Marketing Officer
  • Digital & Multichannel Lead
  • Director of Strategic Marketing
  • Global Digital Capabilities & Analytics Lead
  • Global Digital Marketing Leader
  • Global Head of Digital Excellence
  • Head of Customer Engagement
  • Head of Innovation, Data and CX
  • Marketing Director
  • Senior Brand Manager

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Meet the industry’s decision makers

Do business with this cross-section of pharma

Exceptional online networking opportunities

You won’t find an online pharma marketing networking experience elsewhere. eyeforpharma Marketing Europe 2020 is the only place to connect with digital innovators, marketing strategists and tech decision-makers in today’s “new normal”. Here’s how:

  • Connect 1-on-1 with fellow attendees: Over several weeks, you’ll have access to our online networking platform, allowing you to connect with like-minded pharma leaders.
  • Interactivity: Over 30 interactive sessions including virtual workshops, roundtables, live Q&As and panels.

Best-in-class virtual conference experience

This is not our first rodeo. In April this year we turned two of the industry’s largest events, eyeforpharma Philadelphia and Barcelona, into virtual events in the space of a month. With over 30,000 total attendees, here’s our Net Promoter Score (NPS) from the extensive post event survey and a small snapshot of what people thought…

Reuters Events has a Net Promoter Score of 72 out of 100.

* Company NPS scores acquired from

eyeforpharma has once again proven why they are the leaders in this space

Extremely interesting and provided great insights into the best practices and ways of moving forward in the future.

An extraordinary, pioneering job!

The content was superb and well done.

Excellent sessions providing great insights into the future of pharma.

Congratulations on the eyeforpharma virtual work! Very interesting talks and extremely well organised.

I’m grateful to #efpvirtual for making it possible to connect.

This is a great forum and it's working so nicely. Deep and thoughtful exploration.

Congratulations and a huge thank you for this virtual event!

Excellent facilitation and fascinating discussions

Congratulations on the virtual eyeforpharma event! It was a great experience! Thank you for all the insights.

I couldn’t help but feel that I was witnessing the roots of the future being sown today.

Another primaryful event in Pharma at such challenging times

Holy Sh*t – so impressed!

Wonderful platform. Very valuable.

It was a sheer privilege and an honour to participate.

Thank you for arranging such an event; it is really inspiring and also motivating during this difficult period.

Thank you so much for providing this program virtually… I have learned so much.

It was a memorable experience for the industry.

Thanks for hosting this and having it free so patient advocates could really attend!

This was conference was very well done! Thank You.

Brilliantly DONE!

Its an amazing way for networking.

This virtual conference turned out amazingly done! Good job!

The conference hits on everything I am passionate about.

Many thanks for educating all of us in this difficult time!

Here to help

Get in touch with the Reuters Events: Pharma Team