Reuters Events Marketing sector is at the center of industry conversations with the most senior executives across the world.
During this time, we want to encourage the marketing industry to continue collaborating and sharing best practices, from the comfort of your own home. That’s why we’re bringing together all our upcoming and on-demand content, uniting thousands of leaders in one place to discuss the essential topics of this year and those to come.
Below you’ll find webinars, whitepapers, interviews, and live discussions focused on the most poignant marketing trends and challenges of today.
Michael Freidenberg, President, Reuters on Reuters Events Joining Thomson ReutersThis acquisition allows us to combine Reuters globally trusted brand, scale and editorial excellence with Reuters Events deep expertise in highly specialized events and content for professionals
In a marketplace full of noise and competition, brand experience can be the differentiator. A great brand experience creates alignment across the four “pleasure dimensions:” emotional, social, intellectual and physical. Over time, this compilation of pleasures may result in emotional bonds that build loyalty and increase revenue.
Extend customer participation beyond narrow interactions with a product to a holistic, life-long customer experience that continues to deliver on the brand promise.
Core discussion points will focus on:
More information coming soon…
The significant disruption brought on by Covid-19 has been a catalyst for the adoption of agile methodology. Although most businesses are unable to call themselves truly agile, the implementation of some agile principles have accelerated their ability to innovate during the crisis. Which hybrid restructures have been used across industry and how can you minimize innovation fatigue by rewiring decision making?
This year started with the promise of bigger and better video content, interactivity and gamification, among other things, slowly became a year ripe with political unrest, health concerns, and economic struggles. These global challenges meant marketing teams needed to adapt their campaigns, digitalise their teams, and, for many, completely reset their business plan. It became a game of sink or float, fight or flight, and we’ve learnt a lot along the way. Change is now the new norm and our agile marketing plan relflect that, but where to now? What’s on the horizon for 2021? And how do we rebuild our teams and connect with our customers?
How are the world’s most influential marketing leaders preparing for 2021?
Register for the webinar, hear their plans, and move more smoothly into 2021 than your competitors.
For years brands have partnered with brands who share a similar demographic or appeal. Relatively newer is the explosion of influencers. With more and more people following the opinions of influencers, some of the power has been taken away from brands. You need to figure out how to work with influencers, which partnerships will be best for you and who to align with in this increasingly complex environment.
Join four of the most influential marketing executives as we explore the role of influencer collaboration and how to incorporate it into your 2020 strategy.
They may be crying at Cannes, but just how engaging was that tear jerking creative? How much revenue did it generate? And what affect did it have on your overall brand? Sometimes we need to know the hard numbers behind an emotional experience.
The coronavirus lockdown highlighted the power of quickly produced contextual content. Nothing resonates with your customer quite like it, just look at the success of L'Oréal’s iPhone shot Eva Longoria ad spot. Whilst real-time marketing is not a new strategy, it was over 7 years ago that Oreo wowed us at the Superbowl. It is reaching a new prominence, with industry veterans like Budweiser releasing multiple timely and fresh ads every year (most recently Wassup with a quarantine twist).
It’s important your marketing department is set up to be reactive, work on the fly and leverage current events. This session looks into the latest strategies and agency magic behind tapping into cultural phenomena to boost the reach, relevancy and effectiveness of your content.
Main topics of conversation include:
In 2018, Accenture reported that 63% of global consumers prefer to purchase products and services from companies that stand for a purpose that reflects their own values and beliefs and will avoid companies that don't. Fast forward two years... Life is uncertain and unpredictable across the globe and consumers are looking for something to believe in. What does your brand stand for? How does it live it's mission and values? How does your brand purpose provide the differentiation your consumers will not only purchase but also champion?
The economic impact of the global health crisis may vary depending on your industry, product, and geography, but the way customers choose to interact with brands will change irrespective of those factors.
As we pool resources to stay afloat during this challenging time, CMOs and marketing leaders are pivoting left and right, staying agile, and trying to understand this new consumer. No one knows for sure what the new norm is, but intuition isn't enough.
This is a pivotal moment for digital marketers and a pivotal time for you.
That's why Reuters Events brought together marketing execs from some of the world’s most influential brands to share the tools and strategies to cut through the digital noise in an over-saturated market.
We'll explore these crucial topics:
In times of disruptive change, content and creative directors are under a lot of pressure to share a consistent, clear and reliable message with their customers. So, how are the world’s most recognizable brands connecting with their customers?
Reuters Events take pride in bringing you insights from the most influential CMOs and marketing leaders in the world. Here you’ll find a few of our favorite interviews.
Set Benchmarks, Showcase Innovation, Map the Future of Marketing
Get in touch with the Reuters Events team