The industry shaping agenda



Day 1


CMO Strategy: Challenge What it Means to be a Brand

9:00am – 9:45am (EDT)

Interactive Panel Discussion: Move from Reactive to Proactive, From Adapt to Innovate

We are in a very reactive state, unsure of what our customers will need next. However, those that will take time to look at the bigger picture, assess their entire business, and understand what is resonating with their core customer group, will come out on top. Even if you are struggling to pivot, how can you take a small step back to assess the market and what is available to you? It's time to ride the innovation wave.

Liya Sharif Vice President Marketing and Head of Brand Qualcomm

Brad Hiranaga Chief Brand Officer General Mills

Scott Spiker Advisor Sales and Marketing Sprighub

9:45am – 10:00am (EDT)

Marketing in the 5G Era

5G is here, and it’s fueling a new era of innovation that will redefine consumer experiences and drive transformation across every industry. Hear Qualcomm CMO Penny Baldwin share her unique insights and perspectives on how this hyper-connected 5G future will provide marketers with new tools, and exciting new ways to engage and interact with customers and consumers.

Penny Baldwin Chief Marketing Officer Qualcomm

10:00am – 10:15am (EDT)

The Marketer as CEO – How a Marketer can prepare in their career journey to be CEO

Paul Chibe will share lessons learned and observations on how a marketer can prepare to be a CEO starting with their very first marketing role. Paul will also share some of the benefits a marketer brings to the role AND also the risks!<

Paul Chibe Chief Executive Officer Ferrero North America

10:15am – 10:30am (EDT)

Share your insights as a thought leader here!

Share your thought leadership!Email Reuters Events’ Commercial Director for sponsorship packages

10:30am – 10:45am (EDT)

Joint Live Q&A Session

Penny Baldwin Chief Marketing Officer Qualcomm

Paul Chibe Chief Executive Officer Ferrero North America

10:45am – 11:00am (EDT)

Build a Resilient Brand

Examine the story behind FirstNet – its creation, initial challenges and perceptions among first responders, demographic research and how the input of different branches of public safety ultimately helped shape a brand that would resonate not only with B2B audiences, but consumers as well.

Kevin Peck Senior Vice President, Global Branding - Technology, Media & Telecom AT&T

11:00am – 11:15am (EDT)

Is your Marketing Really Making a Difference? Incrementality and Incentives Will Decide

How can you be confident that the dollars that you're spending on growing your business are making a difference? Enter Incrementality, the holy grail of marketing measurement, that everyone talks about and platforms try to convince you they bring. Without feedback loops on incrementality, how can you be truly confident in your ROI?

Alex Weinstein SVP Growth Grubhub

11:15am – 11:30am (EDT)

Joint Live Q&A Session

Kevin Peck Senior Vice President, Global Branding - Technology, Media & Telecom AT&T

Alex Weinstein SVP Growth Grubhub


Don't miss these exclusive insights!

Register here for a limited access free pass or go premium for the full agenda




Cut Through the Noise with Inspiring Content & Creative

11:30am – 12:15pm (EDT)

Interactive Panel Discussion: The Resurgence of Creative in a Data-Driven World

In a highly congested marketplace where we are constantly fighting for our customers attention the ability to put forward creative communications has never been more cherished. What components are needed to make a communications campaign successful and how can we incorporate a little more creativity into corporate marketing structures?

Andrew Strickman SVP, Head of Brand and Chief Creative Officer Realtor.com

Casey Campbell Managing Director North America Gameloft

12:15pm – 12:30pm (EDT)

Gain Trust and Raise Awareness: Ways to Demystify, Educate, and Rally Customers

Customer trust is more important than ever. To create long-lasting, meaningful customer connections and foster a deep sense of trust, brands need to be allies, keep customers in mind, and constantly ask themselves, does this help add value to our customer?

Erica Chan Head of Brand and Marketing Alibaba

12:30pm – 12:45pm (EDT)

Brand with Empathy for Universal Impact

The tension in brand development between personalization and communication of shared values challenges marketers. Empathy in branding speaks to consumers and B2B buyers as humans first, playing on the fluidity between B2C and B2B marketplaces to meet the consumer’s expectation. How do brands employ empathy and what impact they create? What can you do to make your brand successful in creating a universal impact?

Maital Rasmussen Head of Global Marketing Roche Diagnostics Information Solutions

12:45pm – 1:00pm (EDT)

Joint Live Q&A Session

Erica Chan Head of Brand and Marketing Alibaba

Maital Rasmussen Head of Global Marketing Roche Diagnostics Information Solutions

1:00pm – 1:15pm (EDT)

Marketing Through the COVID Crisis: Tips from SurveyMonkey’s CMO

Leela Srinivasan Chief Marketing Officer SurveyMonkey

1:15pm – 1:30pm (EDT)

Use Purpose Driven Marketing to Build Deeper, Meaningful Customer Relationships

Tap into your customers passions and drive the case internally for embracing purpose-driven marketing. Prove ROI and enhance brand reputation through the championing of a worthwhile cause which matches yours and your audience’s priorities and values.

Rachel Ferdinando SVP and Chief Marketing Officer Frito-Lay North America

1:30pm – 1:45pm (EDT)

Storytelling Deconstructed – It’s Time to Put an ROI on Emotion

They may be crying at Cannes, but just how engaging was that tear jerking creative? How much revenue did it generate? And what affect did it have on your overall brand? Sometimes we need to know the hard numbers behind an emotional experience.

Jenna Habeyeb Chief Brand Officer IPSY

1:45pm – 2:00pm (EDT)

Joint Live Q&A Session

Leela Srinivasan Chief Marketing Officer SurveyMonkey

Jenna Habeyeb Chief Brand Officer IPSY


Join the Reuters Events Marketing community at Strategic Marketing USA!

Register here for a limited access free pass or go premium for the full agenda






Day 2


Transform your Marketing Strategy with Customer Insights

9:00am – 9:45am (EDT)

Interactive Panel Discussion: The Impact of a Global Health Crisis on Consumer Behaviour

None of us saw what 2020 had in store and as such our assumptions on what our customers needed in January were out the window by March. During this discussion we are going to analyse what impact the past few months have had on consumer behaviours and how marketers can change tact to reach out to them more effectively than before.

Jason Teichman Chief Operating Officer WP Engine

9:45am – 10:00am (EDT)

Customer Insights & Understanding New Consumer Behavior - Measurement in the Moment

We don’t need more data – we need to measure it and utilize it differently. In this session, we’ll highlight how AARP uses social listening tools to capture real-time sentiment from members, allowing for quick decision-making and resource dissemination to meet their needs. This topic can come to life with examples from COVID-19.

Martha Boudreau Chief Communications and Marketing Officer AARP

10:00am – 10:15am (EDT)

Measuring Marketing Spend Across the Consumer Funnel: Multi-Stage Marketing Mix Modeling

Marketers require the right tools to make the best decision about how to spend their marketing dollars. Measurement techniques have bifurcated across sources, but in this session, a leading marketing analytics expert will explain an approach that allows measurement across the consumer funnel which unlocks the ability to measure marketing against its objectives at driving desirability, consideration and conversion.

Doug Jensen SVP, CRM, Corporate Marketing Analytics and Innovation Insights Estée Lauder Companies

10:15am – 10:30am (EDT)

Topic to be announced…

Brad Hiranaga Chief Brand Officer General Mills

10:30am – 10:45am (EDT)

Joint Live Q&A Session

Martha Boudreau Chief Communications and Marketing Officer AARP

Doug Jensen SVP, CRM, Corporate Marketing Analytics and Innovation Insights Estée Lauder Companies

Brad Hiranaga Chief Brand Officer General Mills

10:45am – 11:00am (EDT)

Refreshing an Iconic American Brand

Ira Rubenstein Chief Digital and Marketing Officer PBS

Connie Birdsall Senior Partner and Global Creative Director Lippincott

11:00am – 11:15am (EDT)

Changing Perspective: Move to Human-Centric Branded Experiences

It has never been more important to make customers feel at ease, especially during these incredibly uneasy times. Brand positioning often does not incorporate all the various stakeholders/constituents, especially from customers and employee perspective, and in highly regulated industries such as healthcare, with patients and doctors, it can be easy to dismiss seismic changes as something happening elsewhere. Find out how to look at things from a new perspective and move to a more human-centric, empathetic approach.

Jasmine Kim Chief Marketing Officer Sutter Health

11:15am – 11:30am (EDT)

Digital Transformation: How Can We Keep Track, Adapt and Thrive?

“Digital Transformation.” “Going Digital.” “Getting Agile.” Etc. We hear terms like that often today. Look them up on the web or your preferred research provider and find a dizzying display of buzzwords, org charts, and opinions. Much too much for a 30-minute conversation, so we’ve decided to slim things down.

Today, we’ll talk about a major trend, the effect of COVID-19, and some skills and attitudes we can use to adapt, thrive, and stay sane. I have taken a broad, holistic view vs. a fin svcs deep dive, as this topic affects so many parts of our lives.

Tim Rickards Marketing Director, Acquisition & Engagement Charles Schwab

11:30am – 11:45am (EDT)

Joint Live Q&A Session

Jasmine Kim Chief Marketing Officer Sutter Health

Ira Rubenstein Chief Digital and Marketing Officer PBS

Connie Birdsall Senior Partner and Global Creative Director Lippincott

Tim Rickards Marketing Director, Acquisition & Engagement Charles Schwab

11:45am – 12:00pm (EDT)

Remember the Human: Finding Meaningful Brand Connection in the Digital World

Evan Jones Chief Marketing Officer Fender

12:00pm – 12:15pm (EDT)

Combining Data and Humanity to Create an Authentic Brand

LinkedIn’s vision — to connect the world’s professionals — has always been the north star internally, but the LinkedIn brand that employees knew and saw daily wasn’t being seen externally. Working side by side with product, LinkedIn Director of Global Brand Marketing Connie Chan Wang and her team helped to lead a company-wide effort to evolve the LinkedIn brand and launch LinkedIn’s first global brand marketing campaign, ""In It Together,"" inspiring members to share their unique definitions of success, to ask for help and to help others. In this session, Connie will share learnings from evolving the 16-year-old company’s brand into the strongest it’s ever been, having recently been named one of BrandZ’s “Top 10 fastest growing brands in the U.S and globally.”

Connie Chan Wang Director, Global Brand Marketing LinkedIn

12:30pm – 12:45pm (EDT)

Joint Live Q&A Session

Evan Jones Chief Marketing Officer Fender

Connie Chan Wang Director, Global Brand Marketing LinkedIn


Set your 2021 strategy at Strategic Marketing USA!

Register here for a limited access free pass or go premium for the full agenda




Build your Brand with Influencers and Social Media

12:45pm – 1:30pm (EDT)

Panel Discussion: Meet your Audience Where They Are Through Influencer Collaboration

For years brands have partnered with brands who share a similar demographic or appeal. Relatively newer is the explosion of influencers. With more and more people following the opinions of influencers, some of the power has been taken away from brands. You need to figure out how to work with influencers, which partnerships will be best for you and who to align with in this increasingly complex environment

Laurel Mintz CEO Elevate my Brand

Hai Habot Senior Director, Incubation and Growth Stubhub

Jenna Habeyeb Chief Brand Officer IPSY

Accenture

1:30pm – 1:45pm (EDT)

Honor the Fan | Grow the Brand

Technology and the digital world have revolutionized the shape of consumer engagement—especially in our current, at-home world. Now, more than ever, we have the opportunity to develop intimate, purposeful relationships with our fans, and to lean into the complexity and value that lies within. This session will dive into two specific projects that Mountain Dew has built to fully embrace the power of its fandom and will show how that fandom is driving brand growth for the first time in almost a decade.

Nicole Portwood Vice President Marketing Mountain Dew Pepsi Co

1:45pm – 2:00pm (EDT)

Motivate and Mobilize: 5 Ways Positivity and Mentorship Can Improve Marketing Results

Metrics, attribution, funnels and conversions aside, there's an emotional and psychological factor that can influence real marketing results. Positivity and mentorship in leadership can motivate teams to generate their best work, stoke curiosity, lead to high employee engagement, stimulate creative thinking and result in improved marketing outcomes. Within today's anxiety-ridden environment and challenging economic backdrop it's more important than ever to foster a positive work environment enriched with personalized mentorship to motivate and mobilize your teams to deliver their best work. TrueCar's Chief Consumer Officer, Beth Mach shares her experience leading global teams of over 100+ to success through the most challenging times through positivity and mentorship and how she's harnessing this philosophy in her new role at TrueCar for positive business outcomes.

Beth Mach Chief Consumer Officer TrueCar

2:00pm – 2:15pm (EDT)

Joint Live Q&A Session

Nicole Portwood Vice President Marketing Mountain Dew Pepsi Co

Beth Mach Chief Consumer Officer TrueCar


Get access to presentations and interactive sessions here!

Register here for a limited access free pass or go premium for the full agenda




CMO Strategy: Challenge What it Means to be a Brand

9:00am – 9:45am (EDT)

Interactive Panel Discussion: Move from Reactive to Proactive, From Adapt to Innovate

We are in a very reactive state, unsure of what our customers will need next. However, those that will take time to look at the bigger picture, assess their entire business, and understand what is resonating with their core customer group, will come out on top. Even if you are struggling to pivot, how can you take a small step back to assess the market and what is available to you? It's time to ride the innovation wave.

Liya Sharif Vice President Marketing and Head of Brand Qualcomm

Brad Hiranaga Chief Brand Officer General Mills

Scott Spiker Advisor Sales and Marketing Sprighub

9:45am – 10:00am (EDT)

Marketing in the 5G Era

5G is here, and it’s fueling a new era of innovation that will redefine consumer experiences and drive transformation across every industry. Hear Qualcomm CMO Penny Baldwin share her unique insights and perspectives on how this hyper-connected 5G future will provide marketers with new tools, and exciting new ways to engage and interact with customers and consumers.

Penny Baldwin Chief Marketing Officer Qualcomm

10:00am – 10:15am (EDT)

The Marketer as CEO – How a Marketer can prepare in their career journey to be CEO

Paul Chibe will share lessons learned and observations on how a marketer can prepare to be a CEO starting with their very first marketing role. Paul will also share some of the benefits a marketer brings to the role AND also the risks!<

Paul Chibe Chief Executive Officer Ferrero North America

10:15am – 10:30am (EDT)

Share your insights as a thought leader here!

Share your thought leadership!Email Reuters Events’ Commercial Director for sponsorship packages

10:30am – 10:45am (EDT)

Joint Live Q&A Session

Penny Baldwin Chief Marketing Officer Qualcomm

Paul Chibe Chief Executive Officer Ferrero North America

10:45am – 11:00am (EDT)

Build a Resilient Brand

Examine the story behind FirstNet – its creation, initial challenges and perceptions among first responders, demographic research and how the input of different branches of public safety ultimately helped shape a brand that would resonate not only with B2B audiences, but consumers as well.

Kevin Peck Senior Vice President, Global Branding - Technology, Media & Telecom AT&T

11:00am – 11:15am (EDT)

Is your Marketing Really Making a Difference? Incrementality and Incentives Will Decide

How can you be confident that the dollars that you're spending on growing your business are making a difference? Enter Incrementality, the holy grail of marketing measurement, that everyone talks about and platforms try to convince you they bring. Without feedback loops on incrementality, how can you be truly confident in your ROI?

Alex Weinstein SVP Growth Grubhub

11:15am – 11:30am (EDT)

Joint Live Q&A Session

Kevin Peck Senior Vice President, Global Branding - Technology, Media & Telecom AT&T

Alex Weinstein SVP Growth Grubhub


Don't miss these exclusive insights!

Register here for a limited access free pass or go premium for the full agenda




Cut Through the Noise with Inspiring Content & Creative

11:30am – 12:15pm (EDT)

Interactive Panel Discussion: The Resurgence of Creative in a Data-Driven World

In a highly congested marketplace where we are constantly fighting for our customers attention the ability to put forward creative communications has never been more cherished. What components are needed to make a communications campaign successful and how can we incorporate a little more creativity into corporate marketing structures?

Andrew Strickman SVP, Head of Brand and Chief Creative Officer Realtor.com

Casey Campbell Managing Director North America Gameloft

12:15pm – 12:30pm (EDT)

Gain Trust and Raise Awareness: Ways to Demystify, Educate, and Rally Customers

Customer trust is more important than ever. To create long-lasting, meaningful customer connections and foster a deep sense of trust, brands need to be allies, keep customers in mind, and constantly ask themselves, does this help add value to our customer?

Erica Chan Head of Brand and Marketing Alibaba

12:30pm – 12:45pm (EDT)

Brand with Empathy for Universal Impact

The tension in brand development between personalization and communication of shared values challenges marketers. Empathy in branding speaks to consumers and B2B buyers as humans first, playing on the fluidity between B2C and B2B marketplaces to meet the consumer’s expectation. How do brands employ empathy and what impact they create? What can you do to make your brand successful in creating a universal impact?

Maital Rasmussen Head of Global Marketing Roche Diagnostics Information Solutions

12:45pm – 1:00pm (EDT)

Joint Live Q&A Session

Erica Chan Head of Brand and Marketing Alibaba

Maital Rasmussen Head of Global Marketing Roche Diagnostics Information Solutions

1:00pm – 1:15pm (EDT)

Marketing Through the COVID Crisis: Tips from SurveyMonkey’s CMO

Leela Srinivasan Chief Marketing Officer SurveyMonkey

1:15pm – 1:30pm (EDT)

Use Purpose Driven Marketing to Build Deeper, Meaningful Customer Relationships

Tap into your customers passions and drive the case internally for embracing purpose-driven marketing. Prove ROI and enhance brand reputation through the championing of a worthwhile cause which matches yours and your audience’s priorities and values.

Rachel Ferdinando SVP and Chief Marketing Officer Frito-Lay North America

1:30pm – 1:45pm (EDT)

Storytelling Deconstructed – It’s Time to Put an ROI on Emotion

They may be crying at Cannes, but just how engaging was that tear jerking creative? How much revenue did it generate? And what affect did it have on your overall brand? Sometimes we need to know the hard numbers behind an emotional experience.

Jenna Habeyeb Chief Brand Officer IPSY

1:45pm – 2:00pm (EDT)

Joint Live Q&A Session

Leela Srinivasan Chief Marketing Officer SurveyMonkey

Jenna Habeyeb Chief Brand Officer IPSY


Join the Reuters Events Marketing community at Strategic Marketing USA!

Register here for a limited access free pass or go premium for the full agenda




Transform your Marketing Strategy with Customer Insights

9:00am – 9:45am (EDT)

Interactive Panel Discussion: The Impact of a Global Health Crisis on Consumer Behaviour

None of us saw what 2020 had in store and as such our assumptions on what our customers needed in January were out the window by March. During this discussion we are going to analyse what impact the past few months have had on consumer behaviours and how marketers can change tact to reach out to them more effectively than before.

Jason Teichman Chief Operating Officer WP Engine

9:45am – 10:00am (EDT)

Customer Insights & Understanding New Consumer Behavior - Measurement in the Moment

We don’t need more data – we need to measure it and utilize it differently. In this session, we’ll highlight how AARP uses social listening tools to capture real-time sentiment from members, allowing for quick decision-making and resource dissemination to meet their needs. This topic can come to life with examples from COVID-19.

Martha Boudreau Chief Communications and Marketing Officer AARP

10:00am – 10:15am (EDT)

Measuring Marketing Spend Across the Consumer Funnel: Multi-Stage Marketing Mix Modeling

Marketers require the right tools to make the best decision about how to spend their marketing dollars. Measurement techniques have bifurcated across sources, but in this session, a leading marketing analytics expert will explain an approach that allows measurement across the consumer funnel which unlocks the ability to measure marketing against its objectives at driving desirability, consideration and conversion.

Doug Jensen SVP, CRM, Corporate Marketing Analytics and Innovation Insights Estée Lauder Companies

10:15am – 10:30am (EDT)

Topic to be announced…

Brad Hiranaga Chief Brand Officer General Mills

10:30am – 10:45am (EDT)

Joint Live Q&A Session

Martha Boudreau Chief Communications and Marketing Officer AARP

Doug Jensen SVP, CRM, Corporate Marketing Analytics and Innovation Insights Estée Lauder Companies

Brad Hiranaga Chief Brand Officer General Mills

10:45am – 11:00am (EDT)

Refreshing an Iconic American Brand

Ira Rubenstein Chief Digital and Marketing Officer PBS

Connie Birdsall Senior Partner and Global Creative Director Lippincott

11:00am – 11:15am (EDT)

Changing Perspective: Move to Human-Centric Branded Experiences

It has never been more important to make customers feel at ease, especially during these incredibly uneasy times. Brand positioning often does not incorporate all the various stakeholders/constituents, especially from customers and employee perspective, and in highly regulated industries such as healthcare, with patients and doctors, it can be easy to dismiss seismic changes as something happening elsewhere. Find out how to look at things from a new perspective and move to a more human-centric, empathetic approach.

Jasmine Kim Chief Marketing Officer Sutter Health

11:15am – 11:30am (EDT)

Digital Transformation: How Can We Keep Track, Adapt and Thrive?

“Digital Transformation.” “Going Digital.” “Getting Agile.” Etc. We hear terms like that often today. Look them up on the web or your preferred research provider and find a dizzying display of buzzwords, org charts, and opinions. Much too much for a 30-minute conversation, so we’ve decided to slim things down.

Today, we’ll talk about a major trend, the effect of COVID-19, and some skills and attitudes we can use to adapt, thrive, and stay sane. I have taken a broad, holistic view vs. a fin svcs deep dive, as this topic affects so many parts of our lives.

Tim Rickards Marketing Director, Acquisition & Engagement Charles Schwab

11:30am – 11:45am (EDT)

Joint Live Q&A Session

Jasmine Kim Chief Marketing Officer Sutter Health

Ira Rubenstein Chief Digital and Marketing Officer PBS

Connie Birdsall Senior Partner and Global Creative Director Lippincott

Tim Rickards Marketing Director, Acquisition & Engagement Charles Schwab

11:45am – 12:00pm (EDT)

Remember the Human: Finding Meaningful Brand Connection in the Digital World

Evan Jones Chief Marketing Officer Fender

12:00pm – 12:15pm (EDT)

Combining Data and Humanity to Create an Authentic Brand

LinkedIn’s vision — to connect the world’s professionals — has always been the north star internally, but the LinkedIn brand that employees knew and saw daily wasn’t being seen externally. Working side by side with product, LinkedIn Director of Global Brand Marketing Connie Chan Wang and her team helped to lead a company-wide effort to evolve the LinkedIn brand and launch LinkedIn’s first global brand marketing campaign, ""In It Together,"" inspiring members to share their unique definitions of success, to ask for help and to help others. In this session, Connie will share learnings from evolving the 16-year-old company’s brand into the strongest it’s ever been, having recently been named one of BrandZ’s “Top 10 fastest growing brands in the U.S and globally.”

Connie Chan Wang Director, Global Brand Marketing LinkedIn

12:30pm – 12:45pm (EDT)

Joint Live Q&A Session

Evan Jones Chief Marketing Officer Fender

Connie Chan Wang Director, Global Brand Marketing LinkedIn


Set your 2021 strategy at Strategic Marketing USA!

Register here for a limited access free pass or go premium for the full agenda




Build your Brand with Influencers and Social Media

12:45pm – 1:30pm (EDT)

Panel Discussion: Meet your Audience Where They Are Through Influencer Collaboration

For years brands have partnered with brands who share a similar demographic or appeal. Relatively newer is the explosion of influencers. With more and more people following the opinions of influencers, some of the power has been taken away from brands. You need to figure out how to work with influencers, which partnerships will be best for you and who to align with in this increasingly complex environment

Laurel Mintz CEO Elevate my Brand

Hai Habot Senior Director, Incubation and Growth Stubhub

Jenna Habeyeb Chief Brand Officer IPSY

Accenture

1:30pm – 1:45pm (EDT)

Honor the Fan | Grow the Brand

Technology and the digital world have revolutionized the shape of consumer engagement—especially in our current, at-home world. Now, more than ever, we have the opportunity to develop intimate, purposeful relationships with our fans, and to lean into the complexity and value that lies within. This session will dive into two specific projects that Mountain Dew has built to fully embrace the power of its fandom and will show how that fandom is driving brand growth for the first time in almost a decade.

Nicole Portwood Vice President Marketing Mountain Dew Pepsi Co

1:45pm – 2:00pm (EDT)

Motivate and Mobilize: 5 Ways Positivity and Mentorship Can Improve Marketing Results

Metrics, attribution, funnels and conversions aside, there's an emotional and psychological factor that can influence real marketing results. Positivity and mentorship in leadership can motivate teams to generate their best work, stoke curiosity, lead to high employee engagement, stimulate creative thinking and result in improved marketing outcomes. Within today's anxiety-ridden environment and challenging economic backdrop it's more important than ever to foster a positive work environment enriched with personalized mentorship to motivate and mobilize your teams to deliver their best work. TrueCar's Chief Consumer Officer, Beth Mach shares her experience leading global teams of over 100+ to success through the most challenging times through positivity and mentorship and how she's harnessing this philosophy in her new role at TrueCar for positive business outcomes.

Beth Mach Chief Consumer Officer TrueCar

2:00pm – 2:15pm (EDT)

Joint Live Q&A Session

Nicole Portwood Vice President Marketing Mountain Dew Pepsi Co

Beth Mach Chief Consumer Officer TrueCar


Get access to presentations and interactive sessions here!

Register here for a limited access free pass or go premium for the full agenda