Move Beyond Marketing: The Future of Brand

Set Benchmarks | Showcase Innovation | Challenge Your Purpose
  • 5,000+Attendees
  • 40+Expert Speakers
  • 25+Live sessions
  • 15On-Demand sessions
  • 1,000+Virtual meetings

Setting the Agenda for Marketing Teams Globally

Brands have a profound impact on society and culture.

The movements we champion, the people we promote, and the campaigns we launch – all influence the perceptions of humans around the world.

Consumers recognize our influential power and have become more interested in the values we stand for than the products themselves. So, how can you follow their lead, move beyond marketing, and create real communities passionate about your brand purpose?

Strategic Marketing USA (Nov 5-6, Virtual Forum) is uniting the world’s most influential CMOs to discuss the impact of brands on society, challenge what it means to be a brand and map a new future for marketing – one where brands are purpose-driven, campaigns are intelligently data-backed, and innovation drives growth.

Join 5,000+ virtual attendees!

Set Benchmarks, Showcase Innovation, Map the Future of Marketing

Announcing the World-Class Leaders Headlining This Year’s Virtual Event:

Penny Baldwin - Headshot
Qualcomm - Logo

Penny Baldwin Chief Marketing Officer Qualcomm

Paul Chibe - Headshot
Ferrero North America - Logo

Paul Chibe Chief Executive Officer Ferrero North America

Brad Hiranaga - Headshot
General Mills - Logo

Brad Hiranaga Chief Brand Officer General Mills

Evan Jones - Headshot
Fender - Logo

Evan Jones Chief Marketing Officer Fender

Speakers include:

Martha Boudreau - Headshot
AARP - Logo

Martha Boudreau Chief Communications and Marketing Officer AARP

Brad Hiranaga - Headshot
General Mills - Logo

Brad Hiranaga Chief Brand Officer General Mills


Kevin Peck - Headshot
AT&T - Logo

Kevin Peck Senior Vice President, Global Branding - Technology, Media & Telecom AT&T


Laura Gentile - Headshot
ESPN - Logo

Laura Gentile Senior Vice President, Marketing ESPN


Doug Jensen - Headshot
Estée Lauder Companies - Logo

Doug Jensen SVP, CRM, Corporate Marketing Analytics and Innovation Insights Estée Lauder Companies

Rachel Ferdinando - Headshot

Rachel Ferdinando SVP and Chief Marketing Officer Frito-Lay North America




Alex Weinstein - Headshot
Grubhub - Logo

Alex Weinstein SVP Growth Grubhub

Leela Srinivasan - Headshot
SurveyMonkey - Logo

Leela Srinivasan Chief Marketing Officer SurveyMonkey


Jasmine Kim - Headshot
Sutter Health - Logo

Jasmine Kim Chief Marketing Officer Sutter Health


Jenna Habeyeb - Headshot
IPSY - Logo

Jenna Habeyeb Chief Brand Officer IPSY


Beth Mach - Headshot
TrueCar - Logo

Beth Mach Chief Consumer Officer TrueCar

Erica Chan - Headshot
Alibaba - Logo

Erica Chan Head of Brand and Marketing Alibaba




Join 5,000+ virtual attendees!

Set Benchmarks, Showcase Innovation, Map the Future of Marketing

4 essential themes for 2020

  • CMO Strategy & Trends for a Post-Covid World: CMOs share their plans for keeping brand relevancy in an ever-changing world, honing brand purpose, reinventing a legacy, and creating a culture of innovation.
  • Customer Insights & Understanding New Consumer Behavior: Customer needs, wants and expectations have changed. It’s time to fully understand your customer and their journey to unlock data-driven personalized experiences.
  • Agile Content & Creative: Cut through the noise with impactful interactions that inspire and connect with this shared global experience. Tell stories that engage on an emotional level and are grounded in brand purpose.
  • Digital, Social & Influencers: As we follow social-distancing guidelines, the channel of choice for many is social and influencers are at their most impactful. Video, influencers and the formula for social success.

Learn from 25+ online sessions and interact with 40+ speakers

Watch Live Watch presentations, fireside chats and panel discussions from top industry thought leaders all day, every day!

Discuss Comment and question in real time. Spark conversations with your 5,000+ fellow attendees. Follow up with interesting ideas in the digital networking suite!

Question Get in-depth answers in real-time in our live Q&A sessions in each presentation and panel!

On-Demand Missed a session? Catch-up in your own time through our on-demand service. Imagine Netflix but the best of Strategic Marketing thought leadership.

A Brand New Virtual Exhibition If you want to find the solution providers that are driving marketing innovation, whether it’s martech, creative agencies or both, you can find your next partner in our digital exhibition. Don’t forget to leave a digital business card!

Audience Interactivity We know that opportunities to interact with your peers are what make events special. That’s why wherever possible and using the latest technology we will continue to deliver live Q&As, breakout sessions & workshops and audience polls.

Join 5,000+ virtual attendees!

Set Benchmarks, Showcase Innovation, Map the Future of Marketing

Why this conference is the must attend event

CEO and Board Level News

Gain access to first-hand insights from the industry’s biggest names on what progress has been made and what opportunities lie ahead

All Stakeholders, All Assets, One Place

Businesses and consumers are primed for a new level of connection, but we cannot succeed alone. Join leaders from across the marketing spectrum and reimagine the way you connect!

Practical Case Studies

A unique meeting of cross-industry, cross-discipline marketing leaders deep-diving into the newest tools and strategies. From social and influencers to customer insights, we’re sharing the newest use cases live


Industry Driven Agenda

Our bespoke agendas are crafted by industry, for industry with carefully selected themes and discussions to provide a conclusive guide to your tech strategy

Enhanced Interactivity

The biggest concern with a virtual event is that you don’t get those accidental interactions while grabbing a coffee or lunch, so we’re creating more opportunities for interactivity with groups of 5-20 with our roundtables and workshops

1:1 Networking Services

As we all know, the tech ecosystem is incredible interdependent, and partnerships are essential. Join us for 2+ days of bespoke 1-2-1 networking through our matchmaking and meetings services for total interaction


Join 5,000+ virtual attendees!

Set Benchmarks, Showcase Innovation, Map the Future of Marketing

The agenda at a glance

Opening CMO Strategy & Post-Covid-19 Trends

  • Live Polling with Slido
  • Purpose Before Profit: Positioning Your Brand in an Unprecedented Crisis
  • Moving From Reactive to Proactive, From Adapt to Innovate
  • Agile Marketing is the New Norm: But is it the Only Way?
  • Budgets, Investments & Rebuilding the Marketing Workforce
  • The Re-Emergence of Brand Awareness & 121/DTC marketing

Customer Insights

  • The Impact of a Global Health Crisis on Consumer Behaviour
  • Ride the Innovation Wave: Accelerate Digitalization Across the Marketing Department
  • Connecting the Data Dots: Feedback Loops and Internal Collaboration

Content, Creative & Brand Story

  • The Resurgence of Creative in a Data-Driven World
  • Evolving Content Production to Meet Lower Budgets
  • Capturing Lightning in a Bottle – Relevant & Timely Creative

Social & Influencers

  • A Dramatic Shift to Desktop: Where Are Consumers Spending Their Time?
  • A Brief Encounter: Tell Short Stories with Ephemeral Content to Increase your reach
  • An Audience is Only a Start, Arm Influencers with Quality Creative & Ample Direction

What do Marketing Executives Have to Say?

Join 5,000+ virtual attendees!

Set Benchmarks, Showcase Innovation, Map the Future of Marketing

5,000+ Marketeers Reimagine the Future of Marketing:

With over 5,000 attendees, this is the premier platform to meet with and learn from those who are successfully navigating this period of uncertainty. Now, more than ever, we must come together and share our stories and find answers to our questions. This is the who's who of the marketing community and you won’t find better networking anywhere.

accor's Logo
aflac's Logo
aljazeera_media_network's Logo
ayco's Logo


brewer_science's Logo

capital_one's Logo
church_mutual's Logo
clonde_nast's Logo


comcast_rainbow's Logo
drager's Logo

estee_lauder_companies__blue's Logo
forbes_blue's Logo


fox's Logo
gables_residential's Logo
gm_blue's Logo

golf_channel's Logo


google's Logo
hagerty's Logo
healthy_life_style_brands's Logo
highmark_health's Logo



ikea's Logo
intact_insurance's Logo
john_stone_supply's Logo
nfpa's Logo


njm's Logo

polyglass's Logo
portillos's Logo
publix_super_markets's Logo


randstad's Logo
sap_concur's Logo

shutterstock's Logo
sling's Logo


study_hotels's Logo
the_home_depot's Logo
twillo's Logo

united_airlines's Logo


us_cellular's Logo
visible's Logo
visit_florida's Logo
marriott_international's Logo



Executives, Directors and Leaders focused on:
  • Personalization<
  • Customer Engagement
  • Brand Management
  • Creative / Content Strategy
  • Advertising
  • Social Media
  • Influencer Marketing
  • Digital Communications
  • Digital Marketing
  • SEO / SEM
  • CRM
  • Quality Assurance
  • Data / Analytics
  • User Experience
  • Customer Experience
  • Ecommerce Marketing Strategy
  • Performance Marketing / PPC
  • Customer Understanding
  • Programmatic Advertising
  • Media Buying / Advertising

Senior Leaders in Attendance

Dominated by End User Brands

Join 5,000+ virtual attendees!

Set Benchmarks, Showcase Innovation, Map the Future of Marketing

Mission Statement

Brands have a profound impact on society and culture. The movements we champion, the people we promote, and the campaigns we launch influence the perceptions of humans around the world. So, marketers must ask themselves: What is the impact of my brand on society? What would the world look like without it? And how can we move beyond marketing to create real communities that believe in our purpose?

The Industry’s Chosen Themes

Personalization & Experience

Omnichannel Marketing


Attribution & Insights


Content & Story Inspiring


Social Media Marketing

Mobile Engagement


Influencers

AI & Behavioral Marketing


Brand Purpose & Reinvention


Customer Journey Mapping


Tech Stack

Customer Retention & Loyalty

Join 5,000+ virtual attendees!

Set Benchmarks, Showcase Innovation, Map the Future of Marketing

Cross Industry Marketing Leaders Come Together

Retail

Finance


Tech


Health


Energy

Auto



Travel

Hospitality


Manufacturing


Telecommunications


Food

And More...



Connect with the Reuters Event Community:

accor's Logo
aflac's Logo
aljazeera_media_network's Logo
ayco's Logo

brewer_science's Logo
capital_one's Logo

church_mutual's Logo
clonde_nast's Logo

comcast_rainbow's Logo
drager's Logo
estee_lauder_companies__blue's Logo
forbes_blue's Logo



fox's Logo
gables_residential's Logo
gm_blue's Logo
golf_channel's Logo

google's Logo
hagerty's Logo

healthy_life_style_brands's Logo
highmark_health's Logo

ikea's Logo
intact_insurance's Logo
john_stone_supply's Logo
nfpa's Logo



njm's Logo
polyglass's Logo
portillos's Logo
publix_super_markets's Logo

randstad's Logo
sap_concur's Logo

shutterstock's Logo
sling's Logo

study_hotels's Logo
the_home_depot's Logo
twillo's Logo
united_airlines's Logo



Join 5,000+ virtual attendees!

Set Benchmarks, Showcase Innovation, Map the Future of Marketing

Why Reuters Events, Why Now?

  1. Your Marketing Strategy Must Change, Now:Your current plan simply will not do. Customer expectations will continue to change and marketing leaders must come together to reimagine the future of marketing. Learn from one another and ensure your brand does not become redundant.
  2. A Gathering of the World’s Most Influential CMOs:Our speakers are leading marketing strategy for the most recognizable and innovative brands. Hear how these leaders have navigated the global health crisis and understand what it takes to remain competitive in this challenging market.
  3. Unparalleled Interactivity:With hundreds of virtual events in 2020, Reuters Events are providing a world-class platform to ensure you get as good, if not better, networking than an in-person event, including Q&A sessions after each presentation, roundtable discussions and workshops, 121 meetings, and more.

Join 5,000+ virtual attendees!

Set Benchmarks, Showcase Innovation, Map the Future of Marketing

Here to help

Get in touch with the Reuters Events team