Optimize your field strategy at Pharma Customer Engagement Europe and gain the tools needed to meet KOL and HCP needs

Learn more about Pharma Customer Engagement Europe here

Panelists included:

José Antonio Burón Vidal - Headshot
Novartis - Logo

Panelist: José Antonio Burón Vidal Regional Medical Head, Europe Novartis

Amy Van Sant - Headshot
Ashfield Engage - Logo

Panelist: Amy Van Sant President, Medical Affairs Ashfield Engage


Judy Kando - Headshot
Tris Pharma - Logo

Panelist: Judy Kando VP, Head of Medical and Clinical Tris Pharma

Richard Crookes - Headshot
Ashfield Engage - Logo

Panelist: Richard Crookes Principal Performance Director Ashfield Engage


Suzanne Giordano - Headshot
Sunovion Pharmaceuticals - Logo

Panelist: Suzanne Giordano Vice President, Head of Field Medical Sunovion Pharmaceuticals


Paul Simms - Headshot

Moderator: Paul Simms Independent




Of all the trends and transformations accelerated by the pandemic, the increasing importance and value of the Medical Science Liaison (MSL) is one of the most exciting.

Those in pharma that have increased faith and investment into their medical field teams, fostering their transformation from a supporting role to strategic value drivers, are now increasingly able to create new and stronger relationships throughout medical and scientific communities.

In our latest webinar, we will bring medical affairs leaders together to share their vision for the evolved MSL, how best to develop the new skills required, and what wider infrastructure capabilities are needed to ensure MSLs can provide yet more HCP value.

Key learnings include:

  • Meet HCPs how, when, and where they prefer by identifying digital skills gaps and building MSL capability in new channels and digital-orientated content
  • Empower medical field teams to define new hybrid engagement strategies based on their customer expertise
  • Modernise insights management to ensure company decision-making is flexible and driven by the customer – how to create a tech infrastructure that harmonises data from varying sources

Optimize your field strategy at Pharma Customer Engagement Europe and gain the tools needed to meet KOL and HCP needs

Learn more about Pharma Customer Engagement Europe here