Achieve holistic customer engagement and deliver new HCP value.

  • 500Attendees
  • 40+Speakers
  • 25+Case studies
  • 10+interactive sessions

The first collaborative home for commercial, marketing and medical affairs leaders.

As markets swell with digital content and HCPs become increasingly time-poor, your customer engagement strategy can no longer be driven by reach and frequency, but by the value added at every interaction and touchpoint.

Customer engagement leaders must unite to develop hybrid field force models, measure true digital effectiveness, and optimize content to make holistic customer engagement the norm and surpass HCP needs.

Pharma Customer Engagement Europe is the new event for commercial, marketing and medical affairs leaders designed for the customer needs of today. It’s the only place that brings together the granular development of your digital-craft, analytical knowledge and EQ, whilst destroying silos, to enhance your ability to deliver an unprecedented customer experience.

Reuters Events is strategically & operationally valuable for staying at the forefront of the pharma industry evolution.

SVP Marketing, Novo Nordisk novo_nordisk Logo

Our essential themes for 2021:

  • Expand your content horizons: Produce attractive, differentiated, and highly valued content by unlocking the entire spectrum of insights available, whilst building processes that continuously optimise and create the value-add experience HCPs require
  • Field teams reimagined: Understand key tenets to facilitate your hybrid field force model, establish a compliant CRM system, and equip MSLs and reps to deliver at the strategic level. Mobilise your digital and data driven field teams of the future
  • Functions fit for 2021: Envision new types of teams and roles, coach new skillsets and capabilities, forge new internal alignment, and build robust processes for cross-functional collaboration that enable the new customer engagement model
  • Make great your digital effectiveness: Go from push to pull, enable data-led personalisation and design a system that measures your digital engagements true-worth by connecting it with performance metrics

Speaker highlights for Pharma Customer Engagement Europe

Sandra Silvestri - Headshot
Sanofi - Logo

Sandra Silvestri Senior Vice President, Head of Global Medical Affairs, General Medicine Sanofi

Alexey Cherchago - Headshot
Sandoz - Logo

Alexey Cherchago Head of Sales Excellence, EU Sandoz

Ivo Roussev - Headshot
GSK - Logo

Ivo Roussev Global Senior Marketing Director GSK

Michael Zaiac - Headshot
Novartis - Logo

Michael Zaiac Head, Medical Affairs, Oncology EU Novartis

Why Pharma Customer Engagement Europe is the must attend event for commercial, marketing and medical affairs leaders

Unique voices, one united goal

Holistic customer engagement requires a cross-functional and collaborative strategy. Engage in executive discussions on marketing, digital, data, medical affairs, and commercial as we pioneer the future of customer engagement.

Been there, done that? Not anymore!

Bored of the usual virtual circuit? Don’t just follow the usual crowd - we bring together the most innovative pharma marketing, commercial and medical affairs leaders and case studies, setting the new standard in customer engagement.

A team learning experience

Now more than ever we need to be working together for our customers and patients. Participate as a team to catch every drop of insight, make the most of networking and interactive sessions, transform culture as one and significantly save on cost.


Meet your people

When it comes to virtual conferences it is imperative to be amongst your kin and the people who understand you, your business and how to envision the future – Pharma Customer Engagement Europe provides that – don’t waste your time on distractors.

World-class online networking

Connect with like-minded attendees via a tried and tested, best-in-class platform, as well as interactive virtual workshops, roundtables and social events to facilitate those chance encounters.

Rockstars of pharma bringing the house down

We are bringing the brightest leaders from the biggest companies to lead the hottest debates. Hear business-critical strategy and how to deliver it straight from those leading it to align your approach with the brightest stars of the industry.


Delivering an exceptional virtual event experience including:

technology/large/wifi Created with Sketch. Watch Live Watch presentations, fireside chats and panel discussions from top industry thought-leaders all day, every day!

user-interface/large/comment-add Created with Sketch. Interact Comment and question in real time. Spark conversations with your fellow attendees and build those relationships with instant chat, video calls and discussion groups.

files-folders/large/question Created with Sketch. Question Get in-depth answers in real-time with our live Q&A sessions with every presentation and panel speaker!

technology/large/player-19 Created with Sketch. On-Demand Missed a session? Catch-up in your own time through our on-demand service for 2 weeks. Imagine Netflix but the best of pharma thought leadership.

shopping/large/mobile-touch Created with Sketch. Personalize Create your own conference agenda and export it to your calendar, so you don’t miss business critical sessions.

business-finance/large/connect Created with Sketch. Connect Meet and build relationships with fellow attendees who share the same challenges and interests as you with our Intelligent Networking platform (pharma, biotech and sponsors only)

Continue to build your network – even in isolation*

Pharma and Biotech attendees, sponsors and annual pass holders only

We know that a virtual event doesn’t always deliver on the “chance encounters” that can be so valuable from a physical conference, but with the Reuters Events’ networking and messaging suite, you’ll be guaranteed a service that allows you to connect with and meet attendees who are relevant to your business, interests and challenges.

  • Connect with the right peers:  With 500+ attendees, it can be hard to know who to connect with on the virtual platform but with Intelligent Networking, you’ll be recommended peers to connect with, based on the same interests and challenges you face.
  • Build relationships: With instant chat, video calls and discussion groups all within the virtual platform, you can build relationships with speakers, attendees and sponsors,
  • Dig deep into the topics that matter to you: With private and public discussion groups on specific topic areas, you’ll be able to connect with attendees that care about the things you do and discuss solutions and future opportunities.

How it works

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Instant chat

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Video calls

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Roundtable discussions

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Searchable attendee list

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Schedule meetings

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Private group chats

Who you will meet:

otsuka's Logo
servier's Logo
celgene's Logo
abbvie's Logo


merck's Logo

amgen's Logo
gsk's Logo
lundbeck's Logo


bristol_myers_squibb's Logo
takeda's Logo

vertex's Logo
teva's Logo


bayer's Logo
emd_serono__purple's Logo
ferring_pharmaceuticals's Logo

norgine's Logo


novo_nordisk's Logo
boehringer_ingelheim's Logo
sanofi's Logo
lilly's Logo



astella's Logo
roche's Logo
novartis__horizontal's Logo
leo_pharma's Logo


astra_zeneca's Logo

boston_scientific's Logo
alk's Logo
ucb's Logo


pfizer's Logo
chugai's Logo

Representatives include:
  • VP Customer and Digital Strategy
  • VP Head of Insights & Analytics
  • Chief Medical Officer
  • VP Sales and Marketing
  • Associate Director, Digital Transformation Lead
  • Chief Marketing Officer
  • Digital & Multichannel Lead
  • VP, Medical Affairs
  • Director of Strategic Marketing
  • Global Digital Capabilities & Analytics Lead
  • Global Digital Marketing Leader
  • Head of Medical Affairs
  • Global Head of Digital Excellence
  • Head of Customer Engagement
  • Head of Innovation, Data and CX
  • Marketing Director
  • Senior Brand Manager

Here to help

Get in touch with the Reuters Events’ Pharma Customer Engagement Team