A giant patient-centric leap for mankind

The world’s gathering for pharma pioneers and health innovators

  • 2000+ATTENDEES
  • 200+SPEAKERS
  • 120+EXHIBITORS
  • 100%TOP 50 PHARMA
  • 87%SENIOR LEADERS
  • 9TRACKS

Evolve into a patient-centric, high-calibre collaborator and transformative pharma company

From clinical trials through to support programmes and strategic decision-making, we know that incorporating patients into design has untold benefits.

But today’s efforts are mostly incremental adjustments of existing processes rather than wholesale change. Unfortunately, that means we are not delivering at the pace patients require.

Until now.

eyeforpharma Barcelona is where patient centricity leaps ahead. Because we’re not interested in merely consulting patients. We’re interested in redesigning, reimagining, with patients. With innovative case studies on culture and strategy, we can deliver big on patient promises.

This is the only event where engagement, advocacy, commercial and digital intersect in order to improve human lives.

Patient-centric leaders

Carefully selected to cover every aspect of your patient engagement strategy.

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Nicola Bedlington

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Lutz Bonacker


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Jenna Copeland Kristensen

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Niclas Nilsson


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Christina Claussen

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Isabelle Bocher-Pianka

4 essential themes for 2020

Organisational Empowerment: Redesign structure, incentives and targets to supercharge patient-led culture and ensure all functions engage fully

Propel Patient-Led Design: Give patients a seat at the head of the table to co-create solutions that deliver better health outcomes

Innovative Case Studies: Examine how scaling engagement and harnessing a wider range of patient insights can usher in new business models

Collaboration Capabilities: Find new ways to capitalise on your patient network and take advocacy beyond your imagination

I attend eyeforpharma every year. I go to truly know what pharma must do, to serve patients.

Gitte Aabo, Former CEO, LEO Pharma Gitte Aabo Headshot

Nothing about us, without us!

At eyeforpharma, we practice what we preach. The Pharma Europe 2021 agenda was developed with patients, will be delivered with patients, with audience participation from patients.

Patients Included - Logo

A snapshot of the 2020 patient speakers actioning change in pharma

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Carol Munt

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Olive Fulton


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Enric Barba Ibañez

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Christa Overtoom


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Petra Verdaasdonk


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Richard Stephens


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Teresa Ferreiro

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Ramona Kanters


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Frank Hennemann

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Eva Schumacher-Wulf

5 years ago, I connected with Paul Simms at eyeforpharma. After our first conversation, I was actually shaking... could it be possible that someone had actually crafted an event that included all areas of the healthcare space AND embraced the patient perspective? He had, and it was an honour and privilege to attend. This year, I am in awe of the progress that has been made. The patient voice is loud, strong and utterly respected. Please lend your voice to this wonderful chorus of compassion.

Heidi Floyd, Patient Advocate Heidi Floyd Headshot

Why you need to attend

Europe’s No1 patient conference

Barcelona has a dedicated stream bringing patient engagement and advocacy experts together for a holistic discussion. It’s Europe’s biggest patient event, plus much more.

Spread the message

Hear how clinical development, medical affairs, market access, real-world evidence and commercial roles are all changing to become patient-centric.

Interactive Roundtables

Roll up your sleeves and delve into debate with colleagues on the challenges and opportunities on the hottest industry topics

9 business critical tracks

Commercial & Sales A new commercial model is needed for the value age – one that empowers and addresses payers, providers and patients as well as physicians.

Digital & Marketing Harness the full scope of digital solutions for more effective customer interactions and enable data insights for better decisions.


RWE & Big Data Become the catalyst of trust and quality with smarter use of RWE. Data can speed development, widen access and boost patient outcomes.

Market Access Find out how to create harmony across market access to achieve new levels of sophistication


Medical Affairs Bring quality, authenticity and evidence to every outcome, starting with more open, data-driven scientific dialogue with HCPs and KOLs.

Patient Engagement Let’s move from words to actions – by working on the ‘same side’ as patients and partners to build long-lasting, meaningful services.


Digital Clinical Trials It’s time for a new type of trial: democratized, patient-preferred, siteless and virtual.

Digital Therapeutics Harness the full scope of digital solutions for more effective customer interactions and enable data insights for better decisions.


The Innovation Stage Get yourself out of your comfort zone to explore the new frontiers of medicine, from the digitome to advanced genomics via blockchain, AI and more.

Group Passes: a smarter way Companies bringing 20 or greater attendees now benefit from a full-suite service including your own meeting room and a personalised agenda.

Contact for more info

An Action-Packed Timetable

Attended by pharma and health innovators from:

Caribou Biosciences's Logo
Flatiron Health's Logo
ada_health's Logo
celgene's Logo

Proteus Digital Health's Logo
abbvie's Logo

Medopad's Logo
csl's Logo

Galapagos pharma's Logo
bill_melinda_gates_foundation__red's Logo
novo_nordisk's Logo
takeda's Logo



transcelerate's Logo
Boston Scientific's Logo
novartis's Logo
Merck KGaA's Logo

nestle_health_science's Logo
Almirall's Logo

ViiV Healthcare's Logo
gsk_logo's Logo

Medable's Logo
servier's Logo
Amazon's Logo
lilly's Logo



alnylam_pharmaceuticals's Logo
Oxford University's Logo
teva's Logo
boehringer_ingelheim's Logo

EMA's Logo
Google's Logo

LEO Pharma's Logo
FDA's Logo

norgine's Logo
Gedeon Richter's Logo
iavi's Logo
Benevolent AI's Logo



NHS's Logo
merck's Logo
Reckitt Benckiser's Logo
roche's Logo

23andme's Logo
EFPIA's Logo

Babylon Health's Logo
biogen's Logo

Vifor Pharma's Logo
otsuka_us's Logo
IAPO's Logo
healthcare_businesswomans_association's Logo



Napp Pharma's Logo
amgen's Logo
grifols's Logo
Lundbeck's Logo

Nutricia's Logo
allergan's Logo

NICE's Logo
Eisai's Logo

sanofi's Logo
johnson_johnson's Logo
bms's Logo
UCB's Logo



bayer's Logo
shire's Logo
janssen's Logo
mylan's Logo

Helsinn healthcare's Logo
Grunenthal's Logo

Abbott's Logo
pfizer's Logo

astellas's Logo
UICC's Logo
astra_zeneca's Logo
Daiichi Sankyo's Logo



You won’t find your next big idea at home. Make the most of the networking with:

2000+ networkers Everyone in commercial pharma

15+ hours
of networking

1 conference app Connecting you with fellow attendees

Total interaction Roundtables, workshops and break-out sessions.

Real decision-makers

Other events say they attract senior executives - people with clout, budget, ideas and a mission. We really mean it.

Real diversity

Barcelona attracts a variety of job titles, geographies, cultures and opinions create a rich tapestry.

The biggest showcase of pharma go-to market solutions

Its not just about conference sessions. eyeforpharma Barcelona is also home to a 120+ booth exhibition hall – packed with solutions to market access, commercial, medical and clinical development challenges.

Floorplan of the venue

1-to-1 Meeting Zone

With the eyeforpharma Meeting & Messaging service, as a sponsor or exhibitor, you’ll be able to set up meetings with prospects and ensure your time onsite is as valuable as possible. Over 1000 meetings were set up in 2019!

Roundtable Zone

Join one of the 60+ discussions taking place on topics including digital marketing, commercial excellence, patient-centricity, market access, RWE and medical affairs. Plus for 2020 we’re introducing the Data Privacy Focus Group.

Digital Therapeutics Stage (Day 2)

Join us for sessions on how to get Digital Therapeutics to market from DTx experts from within and outside of pharma.

Innovation Stage (Day 1)

Hear from healthcare innovators on the new technologies, ideas and science that is set to disrupt the very nature of healthcare and biopharma.

Chill ‘n Charge Zone

Grab a coffee and a pastry and recharge your batteries, and your phone’s!

Digital Clinical Trials Stage (Day 1 and 2)

Find out how digital clinical trials are disrupting clinical development and creating truly patient-centric trials.

Keynote Stage (Day 3 only)

On Day 3, we move the Keynote Stage from the conference room to the Exhibition Floor. Hear from pharma leaders, c-suite and innovators on the strategic issues effecting pharma today.

#efpbarca is trending

Here to help

Get in touch with the Reuters Events: Pharma Team

Josh Bramwell Headshot

Josh Bramwell Head of Europe

Izzy Gladstone Headshot

Izzy Gladstone Head of Marketing


Liz Swift Headshot

Liz Swift Head of Partnerships


Blair Gottscho Headshot

Blair Gottscho VP Operations



Henry Payne Headshot

Henry Payne Director of Business Development

Alex Norman Headshot

Alex Norman Business Development Director, Clinical



Joseph Hargreaves Headshot

Joseph Hargreaves Head of Partnerships

Ed Harris Headshot

Ed Harris Head of Partnerships