The world’s gathering for pharma pioneers and health innovators with over 2000 attendees.

  • 3,000+Attendees
  • 200+Speakers
  • 120+Exhibitors
  • 100%Top 50 Pharma
  • 87%Senior Leaders
  • 9Themes

Returning for its 19th year.

The world has changed in front of us. The COVID-19 crisis has created one of the most challenging business environments in living memory. Never more than now has pharma had to step up.

Yet, with every challenge comes opportunity. We’ve seen a culture of innovation spread across our industry like never before. Countless 10-year visions turn into 10-week strategies, accelerated digital roadmaps across the lifecycle, and a new openness to collaboration across stakeholders.

Bringing together healthcare’s brightest innovators and pharma’s decision-makers, Pharma Europe (previously eyeforpharma Barcelona) is where we will set the roadmap for a new era of pharma. One where pharma, patients, providers and society are united in their efforts of greater patient value.

2021 may well be the year of the vaccine, but we are now in the decade of pharma’s reimagination.

What you can expect at Pharma Europe 2021


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Reuters Events' Pharma Europe is where we redefine what the pharma industry can do.

Ester Banque, Senior Vice President, Intercontinental BMS Logo Ester Banque Headshot

Past highlights from the industry leading speaker line-up:

Brent Saunders - Headshot
Allergan - Logo

Brent Saunders CEO Allergan

Paul Stoffels - Headshot
Johnson & Johnson - Logo

Paul Stoffels Chief Scientific Officer Johnson & Johnson


Angela Hwang - Headshot
Pfizer - Logo

Angela Hwang Group President, Biopharmaceuticals Group Pfizer

Belen Garijo - Headshot
Merck Group - Logo

Belen Garijo CEO of Healthcare Merck Group


Christi Shaw - Headshot
Kite Therapeutics - Logo

Christi Shaw CEO Kite Therapeutics

Kris Sterkens - Headshot
Janssen - Logo

Kris Sterkens Company Group Chairman, Europe, Middle East and Africa Janssen

Bertrand Bodson - Headshot
Novartis - Logo

Bertrand Bodson Chief Digital Officer, Member of the Executive Board Novartis

David Loew - Headshot
Sanofi Pasteur - Logo

David Loew EVP & Head Sanofi Pasteur


Sebastian Guth - Headshot
Bayer - Logo

Sebastian Guth President Americas Bayer

Julie Gerberding - Headshot
Merck - Logo

Julie Gerberding EVP & Chief Patient Officer Merck


Sir Andrew Dillon - Headshot

Sir Andrew Dillon former Chief Executive NICE

Zach Weinberg - Headshot
Flatiron Health - Logo

Zach Weinberg Co-founder Flatiron Health

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March 2020: The world watched on

In March 2020, as the world was forced into lockdown, for the first time Pharma Europe was not located in Barcelona. Instead, over the course of just 3 weeks, we pivoted to deliver the 3000+ attendee event completely virtually, with the aim of connecting the industry in its time of great isolation.

With over 15,000 virtual attendees signed-up in those 21 days, the appetite and desire to come together, share ideas and collaborate at such a complicated and busy time had never been higher. It was a truly humbling experience.

Over 4 days, we delivered 150+ presentations, panels and interactive sessions from 100+ speakers and sponsors to the newly built home offices around the world.

Reuters Events has once again proven why they are the leaders in this space

Extremely interesting and provided great insights into the best practices and ways of moving forward in the future.

An extraordinary, pioneering job!

The content was superb and well done.

Excellent sessions providing great insights into the future of pharma.

Congratulations on the eyeforpharma virtual work! Very interesting talks and extremely well organised.

I’m grateful to Reuters Events for making it possible to connect.

This is a great forum and it's working so nicely. Deep and thoughtful exploration.

Congratulations and a huge thank you for this virtual event!

Excellent facilitation and fascinating discussions

Congratulations on the virtual eyeforpharma event! It was a great experience! Thank you for all the insights.

I couldn’t help but feel that I was witnessing the roots of the future being sown today.

Another successful event in Pharma at such challenging times

Holy Sh*t – so impressed!

Wonderful platform. Very valuable.

It was a sheer privilege and an honour to participate.

Thank you for arranging such an event; it is really inspiring and also motivating during this difficult period.

Thank you so much for providing this program virtually… I have learned so much.

It was a memorable experience for the industry.

Thanks for hosting this and having it free so patient advocates could really attend!

This was conference was very well done! Thank You.

Brilliantly DONE!

Its an amazing way for networking.

This virtual conference turned out amazingly done! Good job!

The conference hits on everything I am passionate about.

Many thanks for educating all of us in this difficult time!

October 2021: The world waits for what’s next

As the world slowly re-emerges, with vaccinations starting to take place globally, the pharma industry must seize this new found agile and collaborative culture to ensure that we continue current levels of innovation, and make this the decade of pharma’s reimagination.

Pharma Europe 2021 is where over 3000 pharma leaders will come together, both virtually and in-person (if deemed safe), to focus on what can be achieved and how we can truly bring pharma to life.

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Why this conference is the must attend event

9 dedicated conference streams

Barcelona is huge – 2000+ people in total. Yet it’s also intimate, tailored just for you. You’ll spend most of the conference in one of 9 tracks with sessions that hit all your buttons.

All stakeholders. All functions. 1 place.

The most cross-functional pharma event in the world – executives from marketing, commercial, sales, market access, medical affairs, patient engagement, RWE, IT, clinical and more.

More than just conference sessions

Sometimes, the best ideas don’t come from the stage. They come from those chance happenings, like when you joined one of the numerous roundtables, workshops or networking events.


The start-up health challenge returns

Our hand-selected health entrepreneurs take to the stage for a grand elevator pitch battle. Who is the most inspirational? You choose the winner!

The best pharma networking

Network with over 2000 other attendees in 15+ hour dedicated networking time, networking events and interactive sessions (plus find the right people with using the dedicated meeting service/app)

The most senior pharma event in Europe

You won’t find a better place to meet your peers since over 69% of the pharma attendees are director-level or above.


Delivered across 9 business critical tracks

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Commercial & Sales

Commercial & Sales

  • A new commercial model is needed for the value age – one that empowers and addresses payers, providers and patients as well as physicians.

Digital & Marketing

Digital & Marketing

  • Harness the full scope of digital solutions for more effective customer interactions and enable data insights for better decisions.

RWE & Big Data

RWE & Big Data

  • Become the catalyst of trust and quality with smarter use of RWE. Data can speed development, widen access and boost patient outcomes.

Market Access

Market Access

  • Find out how to create harmony across market access to achieve new levels of sophistication


Medical Affairs

Medical Affairs

  • Bring quality, authenticity and evidence to every outcome, starting with more open, data-driven scientific dialogue with HCPs and KOLs.

Patient Engagement

Patient Engagement

  • Let’s move from words to actions – by working on the ‘same side’ as patients and partners to build long-lasting, meaningful services.

Digital Clinical Trials

Digital Clinical Trials

  • It’s time for a new type of trial: democratized, patient-preferred, siteless and virtual.

Digital Therapeutics

Digital Therapeutics

  • Harness the full scope of digital solutions for more effective customer interactions and enable data insights for better decisions.

The Innovation Stage

The Innovation Stage

  • Get yourself out of your comfort zone to explore the new frontiers of medicine, from the digitome to advanced genomics via blockchain, AI and more.

Reuters Events' Pharma Europe is regarded in Janssen as a critical, must-attend. EVERY YEAR

Kris Sterkens, Company Group Chairman, EMEA Janssen - Logo Kris Sterkens Headshot

Real decision-makers

Other events say they attract senior executives - people with clout, budget, ideas and a mission. We really mean it.

Real diversity

Barcelona attracts a variety of job titles, geographies, cultures and opinions create a rich tapestry.

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Attended by pharma and health innovators from:

nestle_health_science's Logo
Merck KGaA's Logo
NICE's Logo
sanofi's Logo

Google's Logo
biogen's Logo

Galapagos pharma's Logo
Grunenthal's Logo

Almirall's Logo
boehringer_ingelheim's Logo
Boston Scientific's Logo
gsk_logo's Logo



iavi's Logo
novo_nordisk's Logo
FDA's Logo
allergan's Logo

Gedeon Richter's Logo
astra_zeneca's Logo

novartis's Logo
Helsinn healthcare's Logo

Reckitt Benckiser's Logo
celgene's Logo
LEO Pharma's Logo
Daiichi Sankyo's Logo



servier's Logo
alnylam_pharmaceuticals's Logo
lilly's Logo
EFPIA's Logo

takeda's Logo
astellas's Logo

transcelerate's Logo
otsuka_us's Logo

Abbott's Logo
amgen's Logo
Medable's Logo
johnson_johnson's Logo



janssen's Logo
Medopad's Logo
UCB's Logo
mylan's Logo

UICC's Logo
Amazon's Logo

23andme's Logo
Caribou Biosciences's Logo

Flatiron Health's Logo
Nutricia's Logo
Babylon Health's Logo
bms's Logo



roche's Logo
bayer's Logo
bill_melinda_gates_foundation__red's Logo
pfizer's Logo

healthcare_businesswomans_association's Logo
teva's Logo

Eisai's Logo
NHS's Logo

IAPO's Logo
Vifor Pharma's Logo
csl's Logo
shire's Logo



merck's Logo
EMA's Logo
Proteus Digital Health's Logo
grifols's Logo

Napp Pharma's Logo
abbvie's Logo

Lundbeck's Logo
norgine's Logo

ada_health's Logo
Oxford University's Logo
Benevolent AI's Logo
ViiV Healthcare's Logo



Exceptional networking
opportunities

You’d be hard pushed to find better pharma marketing networking anywhere in the world. The Marketing Disruption Summit is the only place to connect with digital innovators and tech decision-makers. Here’s how:


  • Meetings: Use the event app and meetings service to see the attendee list, connect one-to-one and arrange dedicated meetings at the event
  • Interactivity: Over 100 interactive sessions including roundtables, stakeholder panels and immersive workshops
  • Network: 50+ hours of peer-to-peer networking, from The Networking Party to the closing seated banquet and icebreaker drinks

Real decision-makers

Other events say they attract senior executives - people with clout, budget, ideas and a mission. We really mean it.

Real diversity

Barcelona attracts a variety of job titles, geographies, cultures and opinions create a rich tapestry.

Learn more about sponsoring this event

The 5 reasons why Pharma Europe is the meeting place for pharma innovators

  1. A cross-functional audience. Everyone in commercial pharma is there, all learning from each other.
  2. Ambitions to redefine pharma. Not just to run another conference.
  3. Over 100 solution providers. If you want to go shopping, this is the place to find the perfect partner.
  4. Curated content. Hundreds upon hundreds of conversations go into preparing our agendas to ensure they’re tailored to your needs.
  5. Case-study heavy. You need to see real, detailed examples. Our speakers will provide you with them.

Learn from 100+ online sessions and interact with 200+ speakers

technology/large/wifi Created with Sketch. Watch Live Watch presentations, fireside chats and panel discussions from top industry thought leaders all day, every day!

user-interface/large/comment-add Created with Sketch. Discuss Comment and question in real time. Spark conversations with your 5,000+ fellow attendees. Follow up with interesting ideas in the digital networking suite!

files-folders/large/question Created with Sketch. Question Get in-depth answers in real-time in our live Q&A sessions in each presentation and panel!

technology/large/player-19 Created with Sketch. On-Demand Missed a session? Catch-up in your own time through our on-demand service. Imagine Netflix but the best of immersive enterprise thought leadership.

shopping/large/cart-9 Created with Sketch. A Brand New Virtual Exhibition If you want to find the solution providers that are driving innovation for claims, whether it’s FNOL, estimation, customer engagement or payment, you can find your next insurtech partner in our digital exhibition. Don’t forget to leave a digital business card!

shopping/large/mobile-touch Created with Sketch. Audience Interactivity We know that opportunities to interact with your peers are what make events special. That’s why wherever possible and using the latest technology we will continue to deliver live Q&As, breakout sessions & workshops and audience polls.

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Here to help

Get in touch with the Reuters Events team