An industry awakened.

Where pharma’s potential is unleashed.

  • 1,000+Attendees
  • 100+Speakers
  • 100%Top 50 Pharma
  • 87%Senior Leaders
  • 15+Interactive Sessions

We’ve entered a new era. One where being risk averse is the riskiest strategy, long-established operating models have been torn up and reimagined, and where investment into digital innovation – both culturally and financially – has ignited. 

Your challenge now? Scale, widen and hone this transformational potential or fall behind rapidly evolving customer and patient need. Digital must be embedded into every facet of your organisation; enterprise data infrastructure, AI and advanced analytics must dictate each stakeholder interaction; and “patient centricity” must become obsolete – so ingrained into your organisation’s every action that it is subconscious.

Join thousands of your peers at the world’s gathering for pharma pioneers and health innovators - Reuters Events Pharma 2022 (formerly eyeforpharma Barcelona) – the biggest, most senior and cross-functional commercial pharma event.

We may have come off the year of the vaccine, but we’re just beginning the decade of pharma’s awakening.

Reuters Events Pharma 2021 is where we redefine what the pharma industry can do.

Ester Banque, Senior Vice President, Intercontinental BMS Logo Ester Banque Headshot

Past speakers include:

Marie-France Tschudin - Headshot
Novartis - Logo

Marie-France Tschudin President, Pharmaceuticals Novartis

Catherine Mazzacco - Headshot
LEO Pharma - Logo

Catherine Mazzacco President & CEO LEO Pharma

Richard Daniell - Headshot
Teva - Logo

Richard Daniell EVP, Head of Europe Commercial Teva

Myrtle Potter - Headshot
Sumitovant Biopharma - Logo

Myrtle Potter CEO Sumitovant Biopharma

Carinne Brouillon - Headshot
Boehringer Ingelheim - Logo

Carinne Brouillon Head, Human Pharma, Board of Managing Directors Boehringer Ingelheim

Nathalie Moll - Headshot
EFPIA - Logo

Nathalie Moll Director General EFPIA

Bill Sibold - Headshot
Sanofi Genzyme - Logo

Bill Sibold EVP & Head Sanofi Genzyme

Christoph Koenen - Headshot
Otsuka - Logo

Christoph Koenen EVP, Chief Medical Officer Otsuka

Iskra Reic - Headshot
AstraZeneca - Logo

Iskra Reic EVP, Europe & Canada AstraZeneca

Stefan Oelrich - Headshot
Bayer - Logo

Stefan Oelrich President, Pharmaceuticals Bayer

Francesca Wuttke - Headshot
Almirall - Logo

Francesca Wuttke Chief Digital Officer Almirall

Giles Platford - Headshot
Takeda - Logo

Giles Platford President, Europe & Canada Takeda

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Defining themes:

  • Reimagine digital engagement possibilities: Deliver personalised HCP and patient experiences by assembling hybrid field teams and executing on omnichannel through rep and MSL orchestrators. Implement an integrated Go-To-Market strategy fit for both virtual and face-to-face environments.
  • Collaboration as your competitive advantage: Optimise new pre-competitive opportunities with industry partners, foster long-term patient group and healthcare partnerships to catalyse patient value, and finally destroy internal silos to empower agile and innovative strategies.
  • Data-centricity: Rebuild commercial and medical data-foundations with a unified infrastructure, deploy and scale fit-for-your-purpose predictive analytics, and generate actionable insights on real-world customer behaviours and profiles to better inform decision-making.
  • Lead the health innovation revolution: Expand access to novel treatments, such as C&GT, with new external collaborative networks that enable early, flexible and sustained stakeholder dialogue; design patient focused value-added services to satisfy new regulatory needs; and mature RWE and patient insight capabilities to enable outcomes-driven access at scale.

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Tailored learning for your function

Commercial and Marketing
Join commercial’s industrial revolution: Deploy your new data and digital engagement strategy

Commercial’s industrial revolution is here. As customer preferences and expectations shift rapidly, you can no longer rely on field teams the size of armies and specialty events the size of cities. You must transition to data-driven systems, digital-enabled processes, and HCP-centric virtual tools.

It’s time to re-build your data-foundations and deploy advanced analytics. Reskill reps to become channel orchestrators. Deliver value-driven, personalised content. And combine these new capabilities to modernise your go-to-market model. All this, whilst innovating even more beyond medicines to unlock novel commercial opportunities and find new competitive advantages.

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Medical Affairs
Deliver unparalleled HCP experiences and insights through your new digital mastery

The industry redefining value of Medical Affairs has never been clearer. When access to HCPs became harder, Medical rose to the challenge to cut through record noise and provide valued engagements when it mattered most – all whilst still generating critical insights to shape decision-making across the lifecycle.

But this is just the start.

Early adopters of multi- and omni-channel strategies are seeing exponential results from building advanced data and analytical capabilities to deliver personalised physician experiences through novel engagement channels, digitally optimised agile content, and next-level HCP profiling. Upskilled MSLs are becoming the orchestrators of this holistic strategy. And new infrastructure capabilities are enabling integrated evidence generation across the organisation.

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Patient Engagement
Build, scale and quantify patient-led innovation across the value chain

Finally, everyone understands the value of patient centricity. Now we face the real test of our patient-centric mettle – measuring real-world impact and scaling practical approaches to engagement and advocacy that ensure the integration of diverse patient needs, opinions, and goals from R&D through to commercial operations.

To achieve this, we must reimagine what good patient engagement means to care and patient communities and ensure individual-level value is delivered and maintained at every interaction across every team, across each digital support tool and platform, in every piece of content or educational material, and every face-to face meeting and committee.

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Access and RWE
Harness digital and patient-led innovation to accelerate reimbursement and expand access

In the wake of global disruption, market access finds itself front and center of the pharma transformation stage. Yet we find ourselves still, frozen in the lights.

On one side, progress towards a value-based system driven by patient-driven outcomes, trusted real-world data, and advanced digital capabilities beckons. While on the other, financial pressure and unthinkable strain on healthcare systems looms ever-present, fostering short-termism and low risk-tolerance across stakeholders.

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An agenda based on your business needs


High level fireside discussion

Join high ranking visionary leaders as they share their ideas for the future of the industry


Strategic panel discussion

High flying executives discuss how to tackle the big issues of today.


Hard hitting case studies

Take critical learnings from leading projects and benchmark your own progress against the best


Peer to peer discussions

Dive into topic specific interactive discussions, roundtables and workshops across Reuters Events #1 platform

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Highlights for 2022

50+ case studies: Benchmark against the best

With an agenda packed with real-life case studies, showing you the successes and challenges from a range of new projects – you’ll leave with a clear idea of where you’re at and where you need to focus.

No more zoom doom

Dust off your business cards, dry clean your suit, because after almost 2 years of zoom meetings, we’re super-charging networking time at Pharma 2022 with online networking and a bespoke meeting service– allowing you to experience both ‘chance encounters’ and planned meetings that make a difference to your career and business.

Interactive roundtables: Get under the skin of the issue

Sometimes, challenges need to be discussed and debated. To facilitate this, interactive roundtable debates run across all topic areas.

5 conference streams: Focus on what matters

With conference agendas built around 5 core functional areas – marketing, commercial strategy, medical affairs, patient engagement and market access & RWE – you’ll be able to tailor your time out of the office on your learning needs.

6+ deep dives: Expand your knowledge

You’ll have access to industry experts, to deep dive into critical business topics such as personalization, MSL excellence, go-to-launch models, digital patient engagement and RWE planning – during one hour discussions, group work and exercises.

Your safety is our priority

Your safety is our top priority – and this conference is produced under the Reuters Events All Secure Pledge – which is our commitment to upholding a safe environment for Reuters Events customers. Please go to Reuters Events: All Secure Pledges to find out more about the safety requirements for this event.

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The Best Pharma Networking

Don’t get siloed: Meet everyone in one place

Nowhere else can you walk around the corner and start collaborating with relevant peers across the range of functions - whether marketing, strategy, sales, market access, data, HEOR, commercial excellence, patient engagement, RWE, medical affairs or IT.

Meeting service: Make new connections with targeted reach-out

With only 3 days to connect, after 2 years of zoom, you need to make the most of your time at the conference. Which is why the Reuters Events Meetings Service provides you with a comprehensive 1-on-1 networking service, allowing you connect with old and new friends, and set up meeting, before you even arrive at the event.

Networking Drinks Reception

Join your fellow attendees for an evening of drinks and snacks after the end of Day 1. Let your hair down and relax!

Find the solutions to your challenges

With over 50 solution providers, all with innovative solutions to your post-pandemic and hybrid world challenges, this is the perfect event to find partners for your 2022 and 2023 strategies.

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Reuters Events Pharma 2021 is regarded in Janssen as a critical, must-attend. EVERY YEAR

Kris Sterkens, Company Group Chairman, EMEA Janssen - Logo Kris Sterkens Headshot

Real decision-makers

Other events say they attract senior executives - people with clout, budget, ideas and a mission. We really mean it.

Real diversity

Reuters Events Pharma attracts a variety of job titles, geographies, cultures and opinions create a rich tapestry.

Attended by pharma and health innovators from:

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teva's Logo
EMA's Logo
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lilly's Logo
Google's Logo
Daiichi Sankyo's Logo
Gedeon Richter's Logo

Merck KGaA's Logo
Nutricia's Logo

biogen's Logo
merck's Logo

Medable's Logo
Proteus Digital Health's Logo
Napp Pharma's Logo
bms's Logo

astra_zeneca's Logo
pfizer's Logo
mylan's Logo
Amazon's Logo

servier's Logo
FDA's Logo

boehringer_ingelheim's Logo
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Boston Scientific's Logo
takeda's Logo
Oxford University's Logo
bayer's Logo

LEO Pharma's Logo
Almirall's Logo
ViiV Healthcare's Logo
NHS's Logo

EFPIA's Logo
Reckitt Benckiser's Logo

amgen's Logo
astellas's Logo

norgine's Logo
allergan's Logo
IAPO's Logo
Abbott's Logo

shire's Logo
healthcare_businesswomans_association's Logo
UICC's Logo
Eisai's Logo

transcelerate's Logo
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Medopad's Logo
sanofi's Logo

Galapagos pharma's Logo
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iavi's Logo
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Benevolent AI's Logo
alnylam_pharmaceuticals's Logo
23andme's Logo
novartis's Logo

Babylon Health's Logo
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Flatiron Health's Logo
roche's Logo

abbvie's Logo
csl's Logo
janssen's Logo
celgene's Logo

Sponsorship opportunities

Deliver on your marketing objectives with:

business-finance/large/bulb-61 Created with Sketch. Interactive workshop: Connect with sales-ready leads with an interactive session with selected senior leaders interested in hearing about your product solutions

Keynote presentation: Gain maximum visibility for your thought-leader and brand with premium positioning on the conference agenda

technology/large/mic Created with Sketch. Presentation: Deliver thought leadership and challenge pharma to go beyond business as usual.

Created by Fruitbowl Media Ltd. Panel session: Be seen as a leader in your space with a moderator or panellist slot on one of the panel sessions.

Exhibition booth: Ensure your brand and solutions are where attendees go to find solutions to their challenges.

Best-in-class virtual conference experience

Reuters Events has an NPS Score of 83.

* Company NPS scores acquired from

World class!

A special experience by any measure!


Here to help

Get in touch with the Reuters Events team