Reimagining Automotive Retail for the Future

Name: Reuters Events: Automotive Retail 2021
Start: 2020-05-26T08:30
End: 2020-05-28T17:00

Where OEMs and Dealers unite to break news, set benchmarks and change customer experience forever

40⁺Inspiring Speakers
100%Industry Driven
2Dedicated Days
10⁺Hours of Learning

Setting the retail agenda

The automotive industry has undergone dramatic digital change, whilst the sales process and showroom model has remained the same. COVID-19 has caused huge disruption and accelerated dealerships and OEMs to revisit their sales process. For 2021, we must figure out how to execute this new online and offline customer relationship to meet customers changing expectations.

As this year’s Reuters Events Automotive Retail Summit we will address and strategize the future customer experience and buying journey. This meeting is the one place for all your automotive retail news, updates and benchmarks, featuring the most impressive line-up in history!

Most Senior Collection of Retail and Dealership Leaders Ever Seen:

Deborah Wahl Global Chief Marketing Officer General Motors

Angela Zepeda Chief Marketing Officer Hyundai Motor America

Kimberley Gardiner SVP Marketing Volkswagen of America, Inc

George Arison CEO Shift

Marc Cannon Chief Customer Experience Officer AutoNation

Ernie Garcia, III Chairman and CEO Carvana

Larry Dominique President and CEO PSA North America, Inc.

David W. Hult President & CEO Asbury Automotive Group

Melissa Grady Chief Marketing Officer Cadillac USA

George Hines SVP, Chief Innovation & Technology Officer Lithia

Tina Bellon Autos / Transportation Reporter Reuters News

Tracy Cassady Executive Vice President – Marketing Penske Automotive Group

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2 business critical days designed by OEMs and Dealers:

Retail & Dealership Disruption

The Seamless Customer Journey: From shop and explore to service, create a 360-degree view of your customer to give them the most connected experience both online and offline
Digitization of the Car Buying Process: How are dealers and OEMs adapting to changing consumer needs, digitising all aspects of the car buying process from finance to paperwork, removing all friction points
The New Role of Brick and Mortar: Rethink the meaning of showrooms from experience onsite to the change in talent required for long term success
What Women Want: Deliver an unforgettable experience that turns women into loyalists. Why OEMs and Dealers must diversify their marketing.
Is Haggling Dead? We review the one flat-price no-haggle selling concept as we review the pressure points surrounding the sales process and what will win for future success.

Customer Experience & Marketing

Data-Driven Engagement: Increase product engagement with an ‘always on’ marketing campaign to engage customers in the right place, at the right time using data-driven insights.
Modernize Marketing: The automotive industry needs updating, and so does its marketing strategies. Tap into how technology and customer knowledge will be the power to driving marketing engagement that understands your customers ambitions and desires.
Futureproof your Brand: The power of your brand can create lifelong customers, but how do you reimagine, modernise and adapt your brand?
The Power is your People: Embrace your talent and increase diversity. Create a marketing team for the future and learn how roles and skillsets are adapting to ensure your people has the power to create future long engagement that serves many audiences.
Gen Z as Car Buyers: Learn how marketers are adapting and approaching a younger, new population of car buyers and how this will change their marketing approach

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Why this conference is the must attend automotive meeting

This meeting is unique in that it brings together a senior network of 2000+ OEM and dealer leaders from across different departments, yet maintains an intimate, tailored agenda that was designed by the industry for the industry.

The most cross-functional automotive retail event in the world, giving you the opportunity to network with executive from Leadership, Board, Digital, Experience, Sales, Marketing, Brand and more.

Access the most exclusive collection of Board level speakers to get ahead of priorities, next steps and be inspired by the most forward-thinking minds all in one place.

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Most Senior Automaker Attendance

Representatives include:

Chief Marketing Officer
Chief Digital Officer
Chief Sales Officers
Customer Experience
Digital Strategy
Sales Strategy
Service Strategy
Brand Strategy
Product Strategy

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From Every Part of the Ecosystem

Real Decision-makers

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Celebrating Women in Automotive

We are dedicated to uniting women in automotive and advocates for diversity within the workplace. Please do get in touch if you would like to work with us to help push this agenda forward.

We are delighted to be joined by such inspirational leaders including:

Angela Zepeda Chief Marketing Officer Hyundai Motor America

Kimberley Gardiner SVP Marketing Volkswagen of America, Inc

Tina Bellon Autos / Transportation Reporter Reuters News

Tracy Cassady Executive Vice President – Marketing Penske Automotive Group

Deborah Wahl Global Chief Marketing Officer General Motors

Alexis Kerr Head of Multicultural Marketing Cadillac

Scotty Reiss Founder A Girls Guide to Cars

Melissa Grady Chief Marketing Officer Cadillac USA

Liza Borches President and CEO Carter Myers Automotive

Beth Mach Chief Consumer Officer TrueCar

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Uniting The Entire Automotive Ecosystem

Automakers

Dealers

Technology Companies

Tier 1s

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Hear breaking news and industry secrets with our live stream service giving you access to:

Watch Live Watch presentations, fireside chats and panel discussions from top industry thought leaders all day, every day!	Discuss Comment and question in real time. Spark conversations with your 2,000+ fellow attendees. Follow up with interesting ideas in the digital networking suite!
Question Get in-depth answers in real-time in our live Q&A sessions in each presentation and panel!	On-Demand Missed a session? Catch-up in your own time through our on-demand service. Imagine Netflix but the best of immersive enterprise thought leadership.
A Brand New Virtual Exhibition If you want to find the solution providers that are driving innovation for claims, whether it’s FNOL, estimation, customer engagement or payment, you can find your next insurtech partner in our digital exhibition. Don’t forget to leave a digital business card!	Audience Interactivity We know that opportunities to interact with your peers are what make events special. That’s why wherever possible and using the latest technology we will continue to deliver live Q&As, breakout sessions & workshops and audience polls.

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The friction between traditional automotive retail models and the reality of today’s digital consumer is a paradigm that can be solved with thoughtful practices
Larry Dominique, Chairman and CEO, PSA North America, Inc.

Electromobility offers the opportunity to restart the automotive market
Scott Keogh, CEO and President, Volkswagen Group of America

Not only Hyundai, but all global auto manufacturers have realized that generating revenue solely from selling vehicles is not a sustainable, viable option. It is better to disrupt than being disrupted
Dr. Youngcho Chi, President & Chief Innovation Officer, Hyundai Motor Group

Here to help

Get in touch with the Reuters Events team

Hayley Dunn Head of Automotive +44 (0) 207 375 7236 Click to email

Manni Singh Pattar Head of Partnerships +44 (0) 207 375 7151 1 800 814 3459 ex.7151 Click to email