An agenda written by Automakers for Automakers



The State of The Automotive Industry: COVID-19

  • The Industry Overview: A high level view on how the industry has been impacted, learnings so far and how businesses have adjusted to date
  • COVID-19 Coping Best Practices: Learn from your peers as to how they are tackling the impact of COVID-19 in the medium term and how their learnings can inform your next steps
  • Workforce: How can automotive leaders empower their teams during this time?
  • Post COVID-19: As we takeaway many learnings and a change in public perceptions, how might we need to evolve the future of our industry for the new world and consumer?


Opening Keynotes

  • How far and how fast should we go with electrification: With petroleum sales figures trumping electric, what will make the next ten years different?
  • The Autonomous Reality: A honest conversation on scalability, timelines, regulatory, legal and ethical hurdles and what is needed to shift societies views
  • Make a breakthrough on cybersecurity: Cybersecurity risk poses huge if not lifelong threats to your organization, tackle security head on, to ensure together we wipe away threats to society
  • Silicon Valley VS Detroit: What is the true ambition for Apple, Amazon, Alibaba, Tencent and Google? A debate on their role in the industry and what the future could hold
  • The Customer-Centric OEM: What does it take to deliver the ‘Amazon Effect’ in automotive? The digital customer journey of 2025 and what this means for the consumer driving experience
  • Does Design need to change? Is the “world car” – one vehicle designed to sell in many markets generating economies of scale – a dead concept? Or just one that must evolve?
  • Dealership Disruption: How much ownership do OEM now take across the selling experience?
  • Is Consolidation inevitable? As we see FCA and PSA combining. Is that enough? What will the structure of the global industry be in ten years? What will it take for investors to trust legacy car makers with capital?
  • Are you a technology or service provider? We have only one keynote opportunity available reserved for the tech innovators. Get in touch for more information

Dr. Youngcho Chi President & Chief Innovation Officer Hyundai Motor Group

Larry Dominique President and CEO PSA North America, Inc.

Scott Keogh CEO and President Volkswagen Group of America

Astrid Fontaine Member of the Board People, Digitalization & IT Bentley Motors

Ernie Garcia, III Chairman and CEO Carvana

Daniel Weissland President Audi of America

Giovanni Palazzo CEO Electrify America

Guenter Butschek Chief Executive Officer & Managing Director Tata Motors Ltd

Shailesh Chandra President –Electric Mobility Business & Corporate Strategy Tata Motors Ltd


Exclusive Interviews Conducted by Reuters Editorial

Access the latest information, breaking news and industry headlines with our exclusive Reuters Editorial Interviews. Joe White himself will be taking to the online stage to deep dive into the current industry updates with these inspiring leaders:

  • Ola Källenius, Chairman of the Board of Management, Daimler AG and Mercedes-Benz AG
  • Carlos Tavares, Chairman of the Managing Board, PSA Groupe
  • Joe White, Global Automotive Industry Editor, Reuters
  • Mark Reuss, President, General Motors Company

*Please note: This interview is conducted by Reuters editorial, which operates independently from the Reuters commercial operations. Reuters journalists have the sole right to determine who they interview and the questions they ask, with no regard to sponsorship and in keeping with the Trust Principles of integrity, independence and freedom from bias.

Ola Källenius Chairman of the Board of Management Daimler AG and Mercedes-Benz AG

Carlos Tavares Chairman of the Managing Board PSA Groupe

Joe White Global Automotive Industry Editor Reuters

Mark Reuss President General Motors Company

The Car of the Future
Commercializing Electric Vehicles- Smart Design –Active Safety & The Road to Autonomy

Changing emission standards, environmental and public concerns, increased road accidents and new technology are driving the biggest change automotive has ever seen. Delivering the sustainable, consumer loved, and actively safe vehicle takes time and money, but you only have so long before another Tesla wins market share. OEMs must make technological leaps in both electric vehicles and more-efficient internal combustion engines, whilst advancing autonomous tech to achieve zero road fatalities.

This section tackles what the car of the future will look like and the infrastructure required to support it.

Commercializing Electric Vehicles


Scale, Commercialize and Build the Infrastructure for Electrification

According to McKinsey 120 million EVs could be on the roads by 2030, if consumers purchase at expected rates it will be a lack of charging infrastructure that will become the obstacle to EV adoption. But who’s responsibility is it to build charging infrastructures? With government pressures, will they step in to provide incentives? Who should OEMs be working with and should the industry come together to achieve an electric infrastructure at scale?

Giovanni Palazzo CEO Electrify America


The Electrification Overview: How Far and How Fast Can We Go with Electrification

Electric vehicles have been the future since the early 1900s – but petroleum has won because it is cheap, easily transportable and delivers more energy per pound of weight and per dollar of cost than EV batteries, by far.  In this session, we will delve into four key hurdles that must be overcome

What will make the next ten years different?

  • Investment and Prioritization: Debate conflicting automotive views and strategies to determine how fast industry leaders should be prioritising electrification above other C.A.S.E efforts, has Volkswagen or FCA got it right?
  • Consumer Perception: How can OEMs create a love for EVS? With limited choice and higher costs, what are the next steps to delivering EVS to a mass market?
  • Infrastructure: How can we make EV charging technology accessible for all consumers? In order to commercialise EVS we must address what infrastructure is needed to give access to all consumers whether living in flats or suburbs
  • Who will pay? Even when charging infrastructure is standardized, this discussion will address the important question of who will pay.

Pankaj Mahajan Director - Integration (Electric & Autonomous Vehicles) Byton


Make Americans Love EVS

Are Heartland Americans ready for an electric pickup truck? As billions of dollars are invested into electrification will we see the impact needed to transform the industrial mobility market. In this session we will expand on the challenges to electrifying a market segment that is hugely profitable just as it is.

Mark Kaufman Global Director, Electrification Ford Motor Company


Beyond Vehicles – Delivering a Sustainable End-To-End Carbon Footprint

As we race towards electrification, ensure you factor in the entire supply chain of electric cars beyond emissions. How far should OEMs invest across the entire vehicle life cycle to create world change from cobalt to battery recycling to sustainable vehicle materials?

Reinhard Fischer SVP Strategy VW NAR & VW Group Volkswagen Group


EV Technology Innovation

Are you a technology or service provider? Would you like to showcase your EV solutions? We have only one EV speaking opportunity available reserved for the tech innovators. Get in touch for more information

Active Safety and The Road to Autonomy


The Autonomous Overview: The Road to Zero-Fatalities

Autonomous vehicle will become a reality, but when is still questionable. Questions persist around timelines, consolidation or rationalisation and four key factors in the way of creating a society ready for self-driving cars. In this session, we will delve into four key hurdles that must be overcome 

  • Capital and Engineering: An overview on how far and how fast we should deploy resources into speeding up the autonomous journey, does this require OEM consolidation or can we get there alone?
  • Regulatory & legal: – Collaborate with cities to overcome the regulatory and legal boundaries to put autonomous vehicles at the heart of the smart city
  • Technology Innovation: An overview on the latest tech innovations bridging the gap between human and robotic capabilities
  • Social Change– How will we build a trusted society and influence public perception to embrace and support the road to autonomy?

Dr. Ryan Eustice SVP, Automated driving Toyota Research Institute

Etienne Hermite CEO NAVYA

Chet Babla VP Automotive Business Arm


The Autonomous Future

  • Passenger Safety: The potential of in-vehicle sensors to protect drivers, improve driving experience and open new commercial opportunities. In this session we debate the potential of knowing your passengers, how in-vehicle sensors can inform CX and what this new data could offer
  • How AI is paving the way for autonomous progression - a view on how AI will impact and support your autonomous journey and the best practices of implementation
  • Infrastructure: Positioning Self-Driving Vehicles Within an Urban Infrastructure

Jamie Carlson VP, Autonomous Driving NIO

David Estrada Chief Legal and Policy Officer Nuro


Positioning Self-Driving Vehicles Within an Urban Infrastructure

Imagine a future with no human-driven vehicles on the roads… AVs circling the block to wait for their owners to grab a coffee, or vehicles delivering groceries to consumers as they work. Explore the urban infrastructure needed to support AVs without increasing traffic in already over-crowed cities.

  • What infrastructure changes will support the growth of autonomous vehicles while simultaneously encouraging shared ridership?
  • Identify the friction points for self-driving cars within an urban infrastructure and how autonomous cars will fit in into a multimodal urban city from dedicated lanes support to reality of timelines.
  • What are the steps cities must take to realize the full benefits of autonomous vehicles?


Connectivity’s Role in The Future of Autonomous Vehicles

Connectivity is the enabler for autonomous vehicles, and as connectivity advances with latest developments in V2X/I this could dramatically increase the progress from L2-L3 and beyond. 

  • Latest developments with V2i to enable your vehicles to dynamically interact with road infrastructure including road signs, road works, traffic lights and more to enhance road safety, mitigate congestion and lay the groundwork for fully automated vehicles
  • The connected-car battle - Cellular vs DSRC: Debate on if we are opening the spectrum to be able to use more than a DSRC, cellular or Wi Fi type of connected vehicles
  • Embrace new AI capabilities to analyse driver behavioural and emotional features to improve safety, monitor driver’s alertness, spots drowsiness or distraction to reduce the risk of road traffic accidents


Active Safety/Autonomous Technology Innovation

Are you a technology or service provider? Would you like to showcase your AV/ADAS solutions? We have only one speaking opportunity available reserved for the tech innovators. Get in touch for more information

The Mobility Agenda


Timing is Everything: Car Ownership vs Mobility

The average car spends 90% of its life parked (RAC Foundation), with vehicle owner costs soaring, does it make sense to own a vehicle that is not used? How fast should OEMs be adapting current business models to consumer lifestyles? As analysts forecast a movement towards mobility as critical, yet car sales don’t show many signs of dying down, how can you navigate changing consumer lifestyles whilst maintaining current business model growth?

  • Discuss the possibilities for the future of shared ownership including subscriptions services and transportation on demand
  • How much should OEMs expand their business portfolio towards new mobility models and what does it need to be profitable? Is this an opportunity for OEM partnerships to share the risk?
  • Determine the right mobility solution for you: The Pros and Cons of models including car sharing, car rentals and subscription models and identifying which aligns best to your business goals and customer needs
  • Learn what new business models are emerging as consumer needs and behavior change due to COVID-19
  • Learn how the shared mobility principles can be applied to bring no-contact services, and how they can be used to make access to vehicles much simpler than ownership and lease programs are today.
  • Learn how vehicle utilization in new mobility services drives profitability and which techniques to use to achieve the highest utilization rates.

Matt Carpenter CEO Silvercar

Edwin Olson CEO May Mobility

Ulrich Kranz CEO Canoo

Carla Bailo President and CEO Center for Automotive Research (CAR)

Jody Kelman Director of Product Management, Self-Driving Platform Lyft

Mark Thomas VP of Marketing and Alliances Ridecell

Moderator: Tom De Vleesschauwer Head of Mobility Research, Automotive IHS Markit

The Car in Context
Mobility as a Service - New Business Models - Urban Mobility

The future of mobility will be increasingly easier, flexible and personalized for users whilst the car of the future will be used, shared and on demand. Younger, tech savvy generations are playing a key role in driving transformation across the industry and as a result OEMs are creating new disruptive business models to ensure they don’t get caught out in a potentially declining sales market.

In this section, we will debate new business models, the future of car ownership and the infrastructure needed to make this happen


Future of Mobility

  • The future of mobility is intermodal; developing seamlessly integrated mobility experiences for customers will be essential in adapting to the evolving mobility needs of cities around the world
  • This integration will require looking beyond the car, and developing more holistic strategies that include non-traditional mobility modes, including aviation
  • Cohn will discuss Hyundai’s vision for the future of mobility and what Hyundai Motor Group is doing with its new “Urban Air Mobility” unit
  • Building these future mobility systems will take more collaboration with a wide ecosystem of non-traditional partners (from infrastructure investors and developers, to real estate asset managers, to local city planning offices, to community interest groups, to digital infrastructure providers)
  • Cohn will speak to this “ecosystem approach” to partnership for the future of mobility and the new and innovative ways Hyundai is looking at alliances to help translate our 2D transportation system into the 3D mobility system of the future

Pamela Cohn COO Hyundai Air Mobility


The Cities Perspective

There is a clear shift in the way consumers view mobility, and this trend is particularly pronounced within urban areas, where people have greater mobility choice. We explore how collaboration between OEMs and cities will help enable greater mobility choice and create safer cities.

  • Hear how the relationship between the vehicle, consumer and the city in which it operates is changing and what technology is required to enable this connectivity
  • How vehicle infrastructure communication is advancing and the role of telecom companies to provide fast, reliable, omnipresent connectivity that enables the future of mobility
  • As urban communities look for alternatives to private car ownership, how can city collaboration benefit both consumers and impact congestion, accessibility and safety

Marcel Porras Chief Sustainability Officer Los Angeles Department of Transportation

Chris Dempsey Director Transportation For Massachusetts

David Woessner EVP Corp Development LM Industries + Local Motors


Mobility Solutions

Are you a technology or service provider? Would you like to showcase your mobility solutions? We have only one mobility speaking opportunity available reserved for the tech innovators. Get in touch for more information


Working with Dealerships to Enable Mobility

This challenge must not be overcome alone, and it is the OEMs role to empower and enable dealerships with the ability to create new services, rental services and embrace shared mobility and tackle the technology challenge together. Embrace dealer networks as your secret weapon in dominating in the mobility era.

  • Hear how you can work more closely with dealerships to roll out mobility solutions.
  • How OEMs can bring together the right digital capabilities, service capabilities and insurance services whilst maintaining relationships with dealerships
  • Leverage dealerships as mobility hubs where users can pick-up/ drop off/ charge vehicles and as service/ valet fleets. Re-purpose real estate in-line with shared services

Stephan Zeh EVP Audi Mobility Services Audi of America/Silvercar

Customer Experience & Automotive Retail

Sales – Marketing – CX – Digital

By 2025 millennials will represent 45% of potential car-buying consumers (Forbes) and as a result they require a customer journey that is personalized, seamless and meaningful. In addition,COVID-19 has accelerated digitalization across the automotive industry, particularly within retail as consumers demand digital dealership solutions. OEMs must transform the customer journey and vehicle buying process in order to thrive.

This agenda will equip you with the ideas and practices to redesign your customers retail experience


Rethink Your Selling Process For C.A.S.E

With 2030 goals focused on high growth of EVs on the roads, shared business models and every vehicle connected, OEMs must collaborate with dealerships to develop a new strategy to promote and educate on the changing vehicle and mobility solutions

  • How the vehicle buying process must educate on electrification and support the sales of electric cars
  • How Mobility as a Service could create new offerings for dealership and education dealerships of these new opportunities
  • Educate and Experience – work closely with consumers to build an educational framework to build trust in the future of autonomous vehicles and create a mindset shift within society

Robert Skinner Lead Technology Strategist FordDirect


The Future of Automotive Retail: Differentiate your overall lifestyle experience

Consumers lifestyles are now dominated by digital interactions and personalized offerings so buying a car should be no different. In this session, we look at how digital tech can add value to the vehicle buying process and enhance revenues.

  • Virtual showrooms, build your own and digital vehicle exploration
  • The power of AI to automate the consumer buying process
  • How AR/VR will impact customer interactions and other digital trends impacting automotive retail
  • How far will digital take over? And what is the new role of the brick & mortar showrooms

Ganesh V. Iyer Managing Director, NIO U.S.A., Global CIO NIO


Digital Dealerships

Automotive retail is undergoing huge shifts towards digitalization and prioritizing customer experience. With COVID-19 accelerating digital adoption, this discussion is now more than ever as important.

In this panel we will look at the future of automotive retail and dealership strategy.

  • What does the future relationship look like? Transform and modernize the retail experience
  • Shopper Journey: How can we create a seamless online and offline vehicle-buying customer experience
  • How far will digital take over? And what is the new role of the brick & mortar showrooms

Hunter Gorham CEO Joydrive

George Arison CEO Shift

Liza Borches President and CEO Carter Myers Automotive

Moderator:: Michelle Krebs Director, Automotive relations


The accelerated future of car shopping and buying

Jessica Stafford SVP & General Manager


Customer Experience Journey

Brooke Skinner Ricketts Chief Experience Officer


Dealership Disruption – The Overview

A reduction in visits to dealerships has highlighted a change across consumer buying-behaviour. With statistics highlighting year-on-year drop-offs, it is crucial for OEMs and dealerships to work together to reshape the vehicle-buying process.

  • Digitalize your digital dealership model: With COVID-19 accelerating digital adoption, consumers are now more than ever ready for a seamless vehicle buying process
  • Partnerships are key: How can OEMs and dealerships work together to build one 360-degree view of consumers purchasing needs and transform the sales process
  • This session will set the vision, push boundaries, and get you thinking about how automotive retail will look by 2030 and how your role will play a key role in delivery

Grant Feek CEO Tred

Mike Darrow CEO True Car

Jessica Stafford SVP & General Manager


Shopper Journey: Deliver a Seamless Online and Offline Vehicle-Buying Experience

With B2C organisations including Amazon and Adidas delivering an omni-channel, seamless and frictionless experience OEMs must collaborate with dealerships to modernize the buying process. In this session we will discuss:

  • How to identify the key touchpoints for human vs digital interaction and integrate offline and online sales touchpoints with the consumer
  • Leverage data and insights, roll out new technology, embrace automation and integrate new systems to communicate with your customers from pre-sale to post-sale on a deeper level
  • Omnichannel architecture:  create the right framework to deliver an omnichannel ecommerce experience

Vicki Poponi Vice President, Digital Customer Journey American Honda Motor Co., Inc.


Aftermarket: Deliver the Ultimate Servicing Experience to Drive Loyalty and Retention

75% of aftermarket auto repair is performed by independent auto repair shops, while 25% of the business lives with dealerships (V12). OEMs are missing out on a huge post-sale revenue and customer engagement opportunity. Debate the customer’s post-sale journey in order to secure loyalty and deliver a modern-day servicing experience

  • How to take your servicing digital: Give consumers the convenience they desire and increase your servicing revenue with digital solutions
  • Put in place meaningful and personalized communication between yourself and the consumer post-sale to key your brand is top of mind
  • The dealership and repair shop divide: Can we build a streamlines servicing experience? Or will there forever be the battle to win the consumer? And who will win?

Audra Fordin CEO / Founder Women Auto Know


The Connected Vehicle Overview

In 2020, we are expected to see more than 381 million connected cars on the road (KPMG) making the connected car one of the most talked about topics this year. As the connected car evolves it continues to play core role in the future of consumer experience, autonomous driving and safety.

In this session, we will bring together leading connectivity experts to discuss;:

  • Connectivity’s Role in The Future of Car: Vehicles: Connectivity is the enabler to advance vehicle safety, in this session we will discuss the latest advanced in connectivity to deliver safer roads
  • Connectivity’s Role in Experience: How connectivity is shaping customers and delivering the ultimate experience
  • Embrace OTA to Maintain Performance and Safety: See how to leverage OTA as an essential tool for maintaining the performance and safety of vehicle systems across its entire lifecycle.
  • Data Ownership, Management and Monetization: With automakers, telecom operators, insurers and tech giants all battling for data, how can OEMs navigate this battle?
  • The Latest In-Vehicle Infotainment Practices: Deliver the ultimate driving experience, and improve safety.

Prashant Tiwari Director - Intelligent Connected Sytstems Toyota North America


Deliver the Ultimate CX with Case Study Examples Across the Buying, Driving and Servicing Journey

According to PWC 86% of buyers are willing to pay more for a great customer experience, but only 22% of consumers feel companies are providing a good mobile experience (Qualtrics). As mobile and digital channels dominate our lives, OEMs must offer an experience that looks beyond car sales.

In this session learn how to create the ultimate end-to-end experience.

Atif Sadiq Head of Digital Transformation VW


The Digital, Customer Centric OEM

OEMs have struggled to adapt to the complex needs of digital savvy consumers, but with 86% of consumers willing to pay more for a great customer experience (PWC) it is business-critical to provide a seamless, connected, digital experience to stay ahead of competition.

In this session we will set the strategy needed to deliver an end-to-end experience your customer is expecting. 

  • Breakdown internal data silos and map out what your digital customer journey looks like through the vehicle buying, driving and service experience
  • Build a test-and-learn environment to experiment with new ideas from the consumer and create a co-collaborative product development framework
  • Establish a closed-loop customer feedback management process to constantly listen to your customers and streamline process to make changes based on customer needs


Personalizing the Customer Experience

With competition rising, creating added value to customers is critical. We see retailers, hospitality and consumer goods companies all prioritizing personalization, but how far should OEMs personalize to win the customer, increase revenue and add value to their lifestyle

  • How far can OEMS go to deliver personalized in-car capabilities based on different consumer lifestyles
  • Evolve from consumer-to-vehicle to vehicle-to-consumer communication by keeping consumers informed and educated with real-time notification and updates
  • Explore how content can be tailored to specific regions, consumers traits and needs. Move beyond a one-size fits all approach and develop product ideas that can advance your competitiveness through personalization


Dealership, Retail and Sales Solutions

Are you a technology or service provider? Would you like to showcase your sales solutions? We have only one retail speaking opportunity available reserved for the tech innovators. Get in touch for more information

Industry Outlook

Culture - People - Transformation

We believe the automotive industry is making world change, beyond business strategy, technology and departments, the key to our industries success is the people. In an industry thriving in talent, innovation and transformation, we will deep dive into some of the most important topics of all time.

Join us on November 16th to make automotive history


Opening Keynote Address

José Muñoz Global Chief Operating Officer Hyundai Motor Company President and CEO Hyundai Motor America

Dana W. White Chief Communications Officer Hyundai Motor North America


How to Hire, Develop and Retain Women


Women in Marketing: Transforming Customer Engagement

Angela Zepeda Chief Marketing Officer Hyundai Motor America

Lisa Materazzo Vice President, Lexus Marketing Lexus


Rev Up Now: Accelerating Diversity, Equity and Inclusion inside the Auto-Mobility Industry

Cheryl Thompson Founder Center for Automotive Diversity, Inclusion & Advancement


Women in Leadership: Creating an Inclusive Work Culture


The Future of Automotive: A high level view on what’s next and expected industry change post COVID-19


Business Transformation: An outlook on how the automotive landscape is changing and opportunities ahead


The Future of Design

If we were starting from the beginning, a blank sheet of paper, how would we envision the car of today and tomorrow? The automotive industry has been known to move slower, whilst tech giants can innovate overnight. In this session Chief Design Officers set out their plans to redesign the vehicle we know today.

  • Have we become too settled in car design? A debate on concepts, design and a fresh perspective on the car of tomorrow
  • Is the “world car” – one vehicle designed to sell in many markets generating economies of scale – a dead concept? Or just one that must evolve?
  • Electrification offers abundant opportunities to redesign vehicles, explore new design and material opportunities focused on performance and user experience
  • As autonomy develops, hear the impact this will have on design as we move from a driver environment to a work, lifestyle, entertainment space

Andreas Thurner VP, Global Design & Architecture Karma Automotive

Dave Marek Acura Executive Creative Director Honda R&D Americas, Inc.